HTML Source Code - http://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/

<!DOCTYPE html>
<html lang="en-US">
<head>
	<meta charset="UTF-8">
	<meta name="viewport" content="width=device-width">
	<link media="all" href="https://www.doxee.com/wp-content/cache/autoptimize/css/autoptimize_f647fb7203f0d936833a4e93908c7559.css" rel="stylesheet"><title>Key KPIs for measuring CRM performance</title>
	<link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-P368DW8" as="script"  >

	<link rel="profile" href="http://gmpg.org/xfn/11">
	<link rel="pingback" href="">
	<link rel="alternate" type="application/rss+xml" title="RSS" href="https://www.doxee.com/feed" /> 
	<link rel="alternate" type="application/rss+xml" title="RSS" href="https://www.doxee.com/news/feed" /> 
	<link rel="icon" href="/wp-content/themes/doxee/images/favicon.png" sizes="32x32">
	<link rel="preload" href="/wp-content/themes/doxee/fonts/Canaro-Light-webfont.woff2" as="font" crossorigin>
	<link rel="preload" href="/wp-content/themes/doxee/fonts/Canaro-SemiBold-webfont.woff2" as="font" crossorigin>
	<link rel="preload" href="/wp-content/themes/doxee/fonts/Canaro-Medium-webfont.woff2" as="font" crossorigin>
	<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<link rel="alternate" hreflang="it" href="https://www.doxee.com/it/blog/marketing/i-principali-kpi-per-misurare-le-performance-nel-crm/" />
<link rel="alternate" hreflang="en" href="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" />
<link rel="alternate" hreflang="x-default" href="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" />

<!-- Google Tag Manager for WordPress by gtm4wp.com -->
<script data-cfasync="false" data-pagespeed-no-defer>
	var gtm4wp_datalayer_name = "dataLayer";
	var dataLayer = dataLayer || [];
</script>
<!-- End Google Tag Manager for WordPress by gtm4wp.com -->
	<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https://yoast.com/wordpress/plugins/seo/ -->
	<meta name="description" content="What is the role of Customer Relationship Management KPIs in monitoring business performance? Learn more in our blog post!" />
	<link rel="canonical" href="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" />
	<meta property="og:locale" content="en_US" />
	<meta property="og:type" content="article" />
	<meta property="og:title" content="Key KPIs for measuring CRM performance" />
	<meta property="og:description" content="What is the role of Customer Relationship Management KPIs in monitoring business performance? Learn more in our blog post!" />
	<meta property="og:url" content="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" />
	<meta property="og:site_name" content="Doxee" />
	<meta property="article:published_time" content="2021-06-01T07:07:02+00:00" />
	<meta property="article:modified_time" content="2023-06-30T16:34:04+00:00" />
	<meta property="og:image" content="https://www.doxee.com/wp-content/uploads/2021/05/customer-relationship-management-kpi.jpg" />
	<meta property="og:image:width" content="2000" />
	<meta property="og:image:height" content="693" />
	<meta property="og:image:type" content="image/jpeg" />
	<meta name="author" content="Elisabetta Severoni" />
	<meta name="twitter:card" content="summary_large_image" />
	<meta name="twitter:title" content="Key KPIs for measuring CRM performance" />
	<meta name="twitter:description" content="What is the role of Customer Relationship Management KPIs in monitoring business performance? Learn more in our blog post!" />
	<meta name="twitter:label1" content="Written by" />
	<meta name="twitter:data1" content="Elisabetta Severoni" />
	<meta name="twitter:label2" content="Est. reading time" />
	<meta name="twitter:data2" content="10 minutes" />
	<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/","url":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/","name":"Key KPIs for measuring CRM performance","isPartOf":{"@id":"https://www.doxee.com/#website"},"primaryImageOfPage":{"@id":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/#primaryimage"},"image":{"@id":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/#primaryimage"},"thumbnailUrl":"https://www.doxee.com/wp-content/uploads/2021/05/customer-relationship-management-kpi.jpg","datePublished":"2021-06-01T07:07:02+00:00","dateModified":"2023-06-30T16:34:04+00:00","author":{"@id":"https://www.doxee.com/#/schema/person/61f66cbc4906ec44428512b05e279063"},"description":"What is the role of Customer Relationship Management KPIs in monitoring business performance? Learn more in our blog post!","breadcrumb":{"@id":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/#primaryimage","url":"https://www.doxee.com/wp-content/uploads/2021/05/customer-relationship-management-kpi.jpg","contentUrl":"https://www.doxee.com/wp-content/uploads/2021/05/customer-relationship-management-kpi.jpg","width":2000,"height":693,"caption":"Key KPIs for measuring Customer Relationship Management"},{"@type":"BreadcrumbList","@id":"https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.doxee.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.doxee.com/blog/"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https://www.doxee.com/blog/category/marketing/"},{"@type":"ListItem","position":4,"name":"Key KPIs for measuring Customer Relationship Management performance"}]},{"@type":"WebSite","@id":"https://www.doxee.com/#website","url":"https://www.doxee.com/","name":"Doxee","description":"Transforming Data into Relationships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.doxee.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://www.doxee.com/#/schema/person/61f66cbc4906ec44428512b05e279063","name":"Elisabetta Severoni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.doxee.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/9a9574498256de3c79ad0b37e8f06ddc?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/9a9574498256de3c79ad0b37e8f06ddc?s=96&d=mm&r=g","caption":"Elisabetta Severoni"},"description":"Copywriter for television and online, she has been creating and managing editorial content for more than 15 years for multiple formats, including marketing and television.","url":"https://www.doxee.com/blog/author/eseveroni/"}]}</script>
	<!-- / Yoast SEO Premium plugin. -->


<link rel='dns-prefetch' href='//cdnjs.cloudflare.com' />
<link href='https://fonts.gstatic.com' crossorigin='anonymous' rel='preconnect' />

<style id='classic-theme-styles-inline-css' type='text/css'>
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
</style>
<style id='global-styles-inline-css' type='text/css'>
body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}
</style>



<style id='wpml-legacy-horizontal-list-0-inline-css' type='text/css'>
.wpml-ls-legacy-list-horizontal ul { display: flex; } li.wpml-ls-item-it { order: 1 } li.wpml-ls-item-en { order: 2 } li.wpml-ls-item-de { order: 3 }
</style>







<link rel='stylesheet' id='jquery-modal-css-css' href='https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.css' type='text/css' media='all' />
<script type="text/javascript" id="wpml-cookie-js-extra">
/* <![CDATA[ */
var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}};
var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}};
/* ]]> */
</script>

<link rel="https://api.w.org/" href="https://www.doxee.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.doxee.com/wp-json/wp/v2/posts/10832" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.doxee.com/xmlrpc.php?rsd" />
<link rel='shortlink' href='https://www.doxee.com/?p=10832' />
<link rel="alternate" type="application/json+oembed" href="https://www.doxee.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.doxee.com%2Fblog%2Fmarketing%2Fkey-kpis-for-measuring-customer-relationship-management%2F" />
<link rel="alternate" type="text/xml+oembed" href="https://www.doxee.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.doxee.com%2Fblog%2Fmarketing%2Fkey-kpis-for-measuring-customer-relationship-management%2F&#038;format=xml" />
<meta name="generator" content="WPML ver:4.6.7 stt:1,3,27;" />
			<!-- DO NOT COPY THIS SNIPPET! Start of Page Analytics Tracking for HubSpot WordPress plugin v11.0.23-->
			<script class="hsq-set-content-id" data-content-id="blog-post">
				var _hsq = _hsq || [];
				_hsq.push(["setContentType", "blog-post"]);
			</script>
			<!-- DO NOT COPY THIS SNIPPET! End of Page Analytics Tracking for HubSpot WordPress plugin -->
			
<!-- Google Tag Manager for WordPress by gtm4wp.com -->
<!-- GTM Container placement set to automatic -->
<script data-cfasync="false" data-pagespeed-no-defer type="text/javascript">
	var dataLayer_content = {"visitorIP":"165.231.159.36","pageTitle":"Key KPIs for measuring CRM performance","pagePostType":"post","pagePostType2":"single-post","pageCategory":["marketing"],"pagePostAuthor":"Elisabetta Severoni","pagePostTerms":{"category":["Marketing"],"translation_priority":["Optional"],"meta":{"hide_featured_image_arrow":0,"attached_resource":"","ao_post_optimize":"a:6:{s:16:\"ao_post_optimize\";s:2:\"on\";s:19:\"ao_post_js_optimize\";s:2:\"on\";s:20:\"ao_post_css_optimize\";s:2:\"on\";s:12:\"ao_post_ccss\";s:2:\"on\";s:16:\"ao_post_lazyload\";s:2:\"on\";s:15:\"ao_post_preload\";s:0:\"\";}"}},"postID":10832};
	dataLayer.push( dataLayer_content );
</script>
<script data-cfasync="false">
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-N59G5T47');
</script>
<!-- End Google Tag Manager for WordPress by gtm4wp.com --><meta name="generator" content="Powered by WPBakery Page Builder - drag and drop page builder for WordPress."/>
<link rel="amphtml" href="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/amp/"><style type="text/css">.saboxplugin-wrap{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;-ms-box-sizing:border-box;box-sizing:border-box;border:1px solid #eee;width:100%;clear:both;display:block;overflow:hidden;word-wrap:break-word;position:relative}.saboxplugin-wrap .saboxplugin-gravatar{float:left;padding:0 20px 20px 20px}.saboxplugin-wrap .saboxplugin-gravatar img{max-width:100px;height:auto;border-radius:0;}.saboxplugin-wrap .saboxplugin-authorname{font-size:18px;line-height:1;margin:20px 0 0 20px;display:block}.saboxplugin-wrap .saboxplugin-authorname a{text-decoration:none}.saboxplugin-wrap .saboxplugin-authorname a:focus{outline:0}.saboxplugin-wrap .saboxplugin-desc{display:block;margin:5px 20px}.saboxplugin-wrap .saboxplugin-desc a{text-decoration:underline}.saboxplugin-wrap .saboxplugin-desc p{margin:5px 0 12px}.saboxplugin-wrap .saboxplugin-web{margin:0 20px 15px;text-align:left}.saboxplugin-wrap .sab-web-position{text-align:right}.saboxplugin-wrap .saboxplugin-web a{color:#ccc;text-decoration:none}.saboxplugin-wrap .saboxplugin-socials{position:relative;display:block;background:#fcfcfc;padding:5px;border-top:1px solid #eee}.saboxplugin-wrap .saboxplugin-socials a svg{width:20px;height:20px}.saboxplugin-wrap .saboxplugin-socials a svg .st2{fill:#fff; transform-origin:center center;}.saboxplugin-wrap .saboxplugin-socials a svg .st1{fill:rgba(0,0,0,.3)}.saboxplugin-wrap .saboxplugin-socials a:hover{opacity:.8;-webkit-transition:opacity .4s;-moz-transition:opacity .4s;-o-transition:opacity .4s;transition:opacity .4s;box-shadow:none!important;-webkit-box-shadow:none!important}.saboxplugin-wrap .saboxplugin-socials .saboxplugin-icon-color{box-shadow:none;padding:0;border:0;-webkit-transition:opacity .4s;-moz-transition:opacity .4s;-o-transition:opacity .4s;transition:opacity .4s;display:inline-block;color:#fff;font-size:0;text-decoration:inherit;margin:5px;-webkit-border-radius:0;-moz-border-radius:0;-ms-border-radius:0;-o-border-radius:0;border-radius:0;overflow:hidden}.saboxplugin-wrap .saboxplugin-socials .saboxplugin-icon-grey{text-decoration:inherit;box-shadow:none;position:relative;display:-moz-inline-stack;display:inline-block;vertical-align:middle;zoom:1;margin:10px 5px;color:#444;fill:#444}.clearfix:after,.clearfix:before{content:' ';display:table;line-height:0;clear:both}.ie7 .clearfix{zoom:1}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-twitch{border-color:#38245c}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-addthis{border-color:#e91c00}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-behance{border-color:#003eb0}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-delicious{border-color:#06c}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-deviantart{border-color:#036824}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-digg{border-color:#00327c}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-dribbble{border-color:#ba1655}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-facebook{border-color:#1e2e4f}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-flickr{border-color:#003576}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-github{border-color:#264874}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-google{border-color:#0b51c5}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-googleplus{border-color:#96271a}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-html5{border-color:#902e13}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-instagram{border-color:#1630aa}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-linkedin{border-color:#00344f}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-pinterest{border-color:#5b040e}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-reddit{border-color:#992900}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-rss{border-color:#a43b0a}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-sharethis{border-color:#5d8420}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-skype{border-color:#00658a}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-soundcloud{border-color:#995200}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-spotify{border-color:#0f612c}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-stackoverflow{border-color:#a95009}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-steam{border-color:#006388}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-user_email{border-color:#b84e05}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-stumbleUpon{border-color:#9b280e}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-tumblr{border-color:#10151b}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-twitter{border-color:#0967a0}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-vimeo{border-color:#0d7091}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-windows{border-color:#003f71}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-whatsapp{border-color:#003f71}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-wordpress{border-color:#0f3647}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-yahoo{border-color:#14002d}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-youtube{border-color:#900}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-xing{border-color:#000202}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-mixcloud{border-color:#2475a0}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-vk{border-color:#243549}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-medium{border-color:#00452c}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-quora{border-color:#420e00}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-meetup{border-color:#9b181c}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-goodreads{border-color:#000}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-snapchat{border-color:#999700}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-500px{border-color:#00557f}.saboxplugin-socials.sabox-colored .saboxplugin-icon-color .sab-mastodont{border-color:#185886}.sabox-plus-item{margin-bottom:20px}@media screen and (max-width:480px){.saboxplugin-wrap{text-align:center}.saboxplugin-wrap .saboxplugin-gravatar{float:none;padding:20px 0;text-align:center;margin:0 auto;display:block}.saboxplugin-wrap .saboxplugin-gravatar img{float:none;display:inline-block;display:-moz-inline-stack;vertical-align:middle;zoom:1}.saboxplugin-wrap .saboxplugin-desc{margin:0 10px 20px;text-align:center}.saboxplugin-wrap .saboxplugin-authorname{text-align:center;margin:10px 0 20px}}body .saboxplugin-authorname a,body .saboxplugin-authorname a:hover{box-shadow:none;-webkit-box-shadow:none}a.sab-profile-edit{font-size:16px!important;line-height:1!important}.sab-edit-settings a,a.sab-profile-edit{color:#0073aa!important;box-shadow:none!important;-webkit-box-shadow:none!important}.sab-edit-settings{margin-right:15px;position:absolute;right:0;z-index:2;bottom:10px;line-height:20px}.sab-edit-settings i{margin-left:5px}.saboxplugin-socials{line-height:1!important}.rtl .saboxplugin-wrap .saboxplugin-gravatar{float:right}.rtl .saboxplugin-wrap .saboxplugin-authorname{display:flex;align-items:center}.rtl .saboxplugin-wrap .saboxplugin-authorname .sab-profile-edit{margin-right:10px}.rtl .sab-edit-settings{right:auto;left:0}img.sab-custom-avatar{max-width:75px;}.saboxplugin-wrap{ border-width: 0px; }.saboxplugin-wrap {margin-top:0px; margin-bottom:0px; padding: 0px 0px }.saboxplugin-wrap .saboxplugin-authorname {font-size:18px; line-height:25px;}.saboxplugin-wrap .saboxplugin-desc p, .saboxplugin-wrap .saboxplugin-desc {font-size:14px !important; line-height:21px !important;}.saboxplugin-wrap .saboxplugin-web {font-size:14px;}.saboxplugin-wrap .saboxplugin-socials a svg {width:18px;height:18px;}</style><link rel="icon" href="https://www.doxee.com/wp-content/uploads/2022/05/cropped-MicrosoftTeams-image-2-32x32.png" sizes="32x32" />
<link rel="icon" href="https://www.doxee.com/wp-content/uploads/2022/05/cropped-MicrosoftTeams-image-2-192x192.png" sizes="192x192" />
<link rel="apple-touch-icon" href="https://www.doxee.com/wp-content/uploads/2022/05/cropped-MicrosoftTeams-image-2-180x180.png" />
<meta name="msapplication-TileImage" content="https://www.doxee.com/wp-content/uploads/2022/05/cropped-MicrosoftTeams-image-2-270x270.png" />
		<style type="text/css" id="wp-custom-css">
			.amp-wp-meta {
	display: none !important;
}
.analyst-coverage td:last-child {
    white-space: nowrap;
}
header ul.nav-menu a { padding: 32px 8px; }
@media only screen and (max-width: 767px) {
	.hero-img { padding-top: 30px; }
}
.page-id-21668 .join-our-newsletter,
.page-id-21668 .blog-banner,
.page-id-21668 .products-alt-slider,
.page-id-21 .products-alt-slider,
.page-id-2013 .products-alt-slider {
	display: none !important;
}
.analyst-coverage td {
	padding-left: 0;
}		</style>
		<noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript>		
			<!-- Global site tag (gtag.js) - Google Analytics -->
		<script>
			window.dataLayer = window.dataLayer || [];
			function gtag() {
				dataLayer.push(arguments);
			}
			gtag("consent", "default", {
				ad_storage: "denied",
				analytics_storage: "denied",
				wait_for_update: 2000
			});
			gtag("set", "ads_data_redaction", true);
			
			(function(w, d, s, l, i) {
				w[l] = w[l] || [];
				w[l].push({
					'gtm.start': new Date().getTime(),
					event: 'gtm.js'
				});
				var f = d.getElementsByTagName(s)[0],
					j = d.createElement(s),
					dl = l != 'dataLayer' ? '&l=' + l : '';
				j.async = true;
				j.src =
					'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
				f.parentNode.insertBefore(j, f);
			})(window, document, 'script', 'dataLayer', 'GTM-P368DW8'); 
		</script>
		<!-- End Global site tag (gtag.js) - Google Analytics -->
	
</head>

<body class="post-template-default single single-post postid-10832 single-format-standard wpb-js-composer js-comp-ver-6.13.0 vc_responsive">
	<!-- Google Tag Manager (noscript) -->
	<noscript>
		<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P368DW8"
				height="0" width="0" style="display:none;visibility:hidden"></iframe>
	</noscript>
	<!-- End Google Tag Manager (noscript) -->
	<header class="header">
		<div class="frame">

			<!-- Logo -->
							<a class="logo" href="https://www.doxee.com/"
						title="Doxee" rel="home">
					<img src="https://www.doxee.com/wp-content/uploads/2020/12/logo-1.png"
							alt="Doxee">
				</a>
			
			
			<!-- Main Navigation -->
			<nav class="head-nav" role="navigation">
				<div class="menu-main-menu-container"><ul id="menu-main-menu" class="nav-menu"><li id="menu-item-7121" class="highlighted desktop-hidden menu-item menu-item-type-custom menu-item-object-custom menu-item-7121"><span></span><a href="/book-a-demo">Book a demo</a></li>
<li id="menu-item-39" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-39"><span></span><a href="https://www.doxee.com/about-us/">About</a>
<ul class="sub-menu">
	<li id="menu-item-268" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-268"><span></span><a href="https://www.doxee.com/about-us/our-vision/">Our Vision</a></li>
	<li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><span></span><a href="https://www.doxee.com/about-us/our-story/">Our Story</a></li>
	<li id="menu-item-21853" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21853"><span></span><a href="https://www.doxee.com/about-us/leadership/">Leadership</a></li>
	<li id="menu-item-44" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44"><span></span><a href="https://www.doxee.com/about-us/careers/">Careers</a></li>
	<li id="menu-item-10658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10658"><span></span><a href="https://www.doxee.com/about-us/sustainability/">Sustainability</a>
	<ul class="sub-menu">
		<li id="menu-item-14786" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14786"><span></span><a href="https://www.doxee.com/about-us/sustainability/doxee-benefit-corporation/">Doxee: A Benefit Corporation</a></li>
		<li id="menu-item-14781" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14781"><span></span><a href="https://www.doxee.com/about-us/sustainability/environment/">Environment</a></li>
	</ul>
</li>
	<li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><span></span><a href="https://www.doxee.com/about-us/awards-analyst-viewpoints/">Analyst Viewpoint</a></li>
	<li id="menu-item-5952" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5952"><span></span><a href="https://www.doxee.com/about-us/governance/">Governance</a>
	<ul class="sub-menu">
		<li id="menu-item-5949" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5949"><span></span><a href="https://www.doxee.com/about-us/governance/corporate-bodies/">Corporate Bodies</a></li>
		<li id="menu-item-5950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5950"><span></span><a href="https://www.doxee.com/about-us/governance/documents/">Documents</a></li>
		<li id="menu-item-7598" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7598"><span></span><a href="https://www.doxee.com/wp-content/uploads/2020/06/Codice-Etico-v3_EN.pdf">Code of Ethics</a></li>
		<li id="menu-item-8207" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8207"><span></span><a href="https://www.doxee.com/about-us/governance/internal-dealing/">Internal Dealing</a></li>
	</ul>
</li>
	<li id="menu-item-5951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5951"><span></span><a href="https://www.doxee.com/about-us/investor-relations/">Investor Relations</a>
	<ul class="sub-menu">
		<li id="menu-item-5945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5945"><span></span><a href="https://www.doxee.com/about-us/investor-relations/financial-reports/">Financial Reports</a></li>
		<li id="menu-item-5946" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5946"><span></span><a href="https://www.doxee.com/about-us/investor-relations/ipo/">IPO</a></li>
		<li id="menu-item-5967" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5967"><span></span><a href="https://www.doxee.com/about-us/investor-relations/analyst-coverage/">Analyst Coverage</a></li>
		<li id="menu-item-5947" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5947"><span></span><a href="https://www.doxee.com/about-us/investor-relations/shareholders-info/">Information for Shareholders</a></li>
		<li id="menu-item-7405" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7405"><span></span><a href="https://www.doxee.com/about-us/investor-relations/press-releases/">Financial press releases</a></li>
		<li id="menu-item-6277" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6277"><span></span><a href="https://www.doxee.com/about-us/investor-relations/events-calendar/">Corporate Event Calendar</a></li>
		<li id="menu-item-10645" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10645"><span></span><a href="https://www.doxee.com/shareholders-meeting/">Shareholders’ meeting</a></li>
		<li id="menu-item-10846" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10846"><span></span><a href="https://www.doxee.com/about-us/investor-relations/presentations/">Presentations</a></li>
		<li id="menu-item-5948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5948"><span></span><a href="https://www.doxee.com/about-us/investor-relations/investor-relations-contacts/">Investor Relations Contacts</a></li>
	</ul>
</li>
	<li id="menu-item-7350" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7350"><span></span><a href="https://www.doxee.com/about-us/certifications/">Certifications</a></li>
	<li id="menu-item-211" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-211"><span></span><a href="https://www.doxee.com/about-us/locations/">Locations</a></li>
</ul>
</li>
<li id="menu-item-35" class="menu-products menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-35"><span></span><a href="https://www.doxee.com/products/">Products</a>
<ul class="sub-menu">
	<li id="menu-item-21323" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-21323"><span></span><a href="https://www.doxee.com/products/customer-communications-management/">document experience <img src="https://www.doxee.com/wp-content/uploads/2020/12/DX-icon-rgb-1.png"></a>
	<ul class="sub-menu">
		<li id="menu-item-21324" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21324"><span></span><a href="https://www.doxee.com/products/data-transformation/">Data Transformation</a></li>
		<li id="menu-item-21325" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21325"><span></span><a href="https://www.doxee.com/products/design-and-authoring/">Design and Authoring</a></li>
		<li id="menu-item-21326" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21326"><span></span><a href="https://www.doxee.com/products/document-production/">Document Production</a></li>
		<li id="menu-item-21327" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21327"><span></span><a href="https://www.doxee.com/products/digital-archiving/">Digital Archiving</a></li>
		<li id="menu-item-21328" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21328"><span></span><a href="https://www.doxee.com/products/workflow-management/">Workflow Management</a></li>
		<li id="menu-item-21329" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21329"><span></span><a href="https://www.doxee.com/products/endpoint-customer-journey-management/">Endpoint Customer Journey Management</a></li>
		<li id="menu-item-21330" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21330"><span></span><a href="https://www.doxee.com/products/analytics/">Analytics</a></li>
		<li id="menu-item-21331" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21331"><span></span><a href="https://www.doxee.com/products/integrations/">Integrations</a></li>
		<li id="menu-item-21332" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21332"><span></span><a href="https://www.doxee.com/products/salesforce-document-generation/">Salesforce® Document Generation</a></li>
	</ul>
</li>
	<li id="menu-item-520" class="submenu-1-2 menu-item menu-item-type-post_type menu-item-object-product menu-item-has-children menu-item-520"><span></span><a href="https://www.doxee.com/products/interactive-experience/">interactive experience <img src="https://www.doxee.com/wp-content/uploads/2020/12/IX-icon-rgb.png"></a>
	<ul class="sub-menu">
		<li id="menu-item-522" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-522"><span></span><a href="https://www.doxee.com/products/interactive-experience/pvideo-personalized-videos/">Doxee Pvideo®</a></li>
		<li id="menu-item-521" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-521"><span></span><a href="https://www.doxee.com/products/interactive-experience/pweb/">Doxee Pweb®</a></li>
		<li id="menu-item-12402" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12402"><span></span><a href="https://www.doxee.com/products/interactive-experience/doxee-booster-marketing-automation/">Doxee Booster</a></li>
		<li id="menu-item-18866" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18866"><span></span><a href="https://www.doxee.com/products/interactive-experience/doxee-content-hub-more-efficiency-and-autonomy-in-managing-enterprise-communications/">Doxee Content Hub</a></li>
	</ul>
</li>
	<li id="menu-item-523" class="submenu-1-2 menu-item menu-item-type-post_type menu-item-object-product menu-item-has-children menu-item-523"><span></span><a href="https://www.doxee.com/products/paperless-experience/">paperless experience <img src="https://www.doxee.com/wp-content/uploads/2020/12/PX-icon-rgb.png"></a>
	<ul class="sub-menu">
		<li id="menu-item-1958" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-1958"><span></span><a href="https://www.doxee.com/products/paperless-experience/electronic-invoicing/">Electronic Invoicing</a></li>
		<li id="menu-item-1959" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-1959"><span></span><a href="https://www.doxee.com/products/paperless-experience/digital-preservation/">Digital Preservation</a></li>
		<li id="menu-item-3930" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-3930"><span></span><a href="https://www.doxee.com/products/paperless-experience/electronic-ordering/">Electronic Ordering</a></li>
		<li id="menu-item-11535" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-11535"><span></span><a href="https://www.doxee.com/products/paperless-experience/electronic-signature/">Electronic Signature</a></li>
		<li id="menu-item-19337" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19337"><span></span><a href="https://www.doxee.com/products/paperless-experience/certified-electronic-delivery/">Electronic Registered Delivery</a></li>
	</ul>
</li>
	<li id="menu-item-526" class="book-a-demo menu-item menu-item-type-custom menu-item-object-custom menu-item-526"><span></span><a href="/book-a-demo">Book a demo</a></li>
</ul>
</li>
<li id="menu-item-9701" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9701"><span></span><a href="https://www.doxee.com/solutions/">Solutions</a>
<ul class="sub-menu">
	<li id="menu-item-9699" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9699"><span></span><a href="https://www.doxee.com/chief-marketing-officer/">Marketing</a></li>
	<li id="menu-item-9698" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9698"><span></span><a href="https://www.doxee.com/chief-financial-officer/">Finance</a></li>
	<li id="menu-item-9700" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9700"><span></span><a href="https://www.doxee.com/chief-information-officer/">Information Technology</a></li>
</ul>
</li>
<li id="menu-item-2471" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2471"><span></span><a href="https://www.doxee.com/industries/">Industries</a>
<ul class="sub-menu">
	<li id="menu-item-4099" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4099"><span></span><a href="https://www.doxee.com/industries/utilities/">Utilities</a></li>
	<li id="menu-item-2472" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2472"><span></span><a href="https://www.doxee.com/industries/telco-media/">Telco and Media</a></li>
	<li id="menu-item-4098" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4098"><span></span><a href="https://www.doxee.com/industries/banking/">Banking</a></li>
	<li id="menu-item-4100" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4100"><span></span><a href="https://www.doxee.com/industries/government/">Government</a></li>
	<li id="menu-item-4101" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4101"><span></span><a href="https://www.doxee.com/industries/insurance/">Insurance</a></li>
</ul>
</li>
<li id="menu-item-32" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-32"><span></span><a href="https://www.doxee.com/resources/">Resources</a>
<ul class="sub-menu">
	<li id="menu-item-330" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-330"><span></span><a href="https://www.doxee.com/blog/">Blog</a></li>
	<li id="menu-item-378" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-378"><span></span><a href="/news/">News</a></li>
	<li id="menu-item-9606" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9606"><span></span><a href="https://www.doxee.com/resources/webinar/">Webinar</a></li>
	<li id="menu-item-479" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-479"><span></span><a href="https://www.doxee.com/resources/case-study/">Case Study</a></li>
	<li id="menu-item-6290" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6290"><span></span><a href="https://www.doxee.com/resources/ebook/">Ebook</a></li>
	<li id="menu-item-6630" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6630"><span></span><a href="https://www.doxee.com/resources/whitepaper/">Whitepaper</a></li>
	<li id="menu-item-6644" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6644"><span></span><a href="https://www.doxee.com/resources/infographic/">Infographic</a></li>
	<li id="menu-item-14388" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-14388"><span></span><a href="https://www.doxee.com/resources/guide/">Guides</a></li>
</ul>
</li>
<li id="menu-item-29" class="highlighted menu-item menu-item-type-post_type menu-item-object-page menu-item-29"><span></span><a href="https://www.doxee.com/contact-us/">Contact Us</a></li>
</ul></div>				
<div class="wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-list-horizontal">
	<ul><li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-it wpml-ls-first-item wpml-ls-item-legacy-list-horizontal">
				<a href="https://www.doxee.com/it/blog/marketing/i-principali-kpi-per-misurare-le-performance-nel-crm/" class="wpml-ls-link">
                    <span class="wpml-ls-native" lang="it">IT</span></a>
			</li><li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-last-item wpml-ls-item-legacy-list-horizontal">
				<a href="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" class="wpml-ls-link">
                    <span class="wpml-ls-native">EN</span></a>
			</li></ul>
</div>
				<ul class="nav-menu-social-links">
											<li class="nav-menu__social-icon">
							<a href="https://www.linkedin.com/company/doxee" class="social-media-icon" target="_blank">
								<svg version="1.1" id="icon_social_link_linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
										width="438.536px" height="438.535px" viewBox="0 0 438.536 438.535" style="enable-background:new 0 0 438.536 438.535;"
										xml:space="preserve">
									<g>
										<g>
											<rect x="5.424" y="145.895" width="94.216" height="282.932"/>
											<path d="M408.842,171.739c-19.791-21.604-45.967-32.408-78.512-32.408c-11.991,0-22.891,1.475-32.695,4.427
												c-9.801,2.95-18.079,7.089-24.838,12.419c-6.755,5.33-12.135,10.278-16.129,14.844c-3.798,4.337-7.512,9.389-11.136,15.104
												v-40.232h-93.935l0.288,13.706c0.193,9.139,0.288,37.307,0.288,84.508c0,47.205-0.19,108.777-0.572,184.722h93.931V270.942
												c0-9.705,1.041-17.412,3.139-23.127c4-9.712,10.037-17.843,18.131-24.407c8.093-6.572,18.13-9.855,30.125-9.855
												c16.364,0,28.407,5.662,36.117,16.987c7.707,11.324,11.561,26.98,11.561,46.966V428.82h93.931V266.664
												C438.529,224.976,428.639,193.336,408.842,171.739z"/>
											<path d="M53.103,9.708c-15.796,0-28.595,4.619-38.4,13.848C4.899,32.787,0,44.441,0,58.529c0,13.891,4.758,25.505,14.275,34.829
												c9.514,9.325,22.078,13.99,37.685,13.99h0.571c15.99,0,28.887-4.661,38.688-13.99c9.801-9.324,14.606-20.934,14.417-34.829
												c-0.19-14.087-5.047-25.742-14.561-34.973C81.562,14.323,68.9,9.708,53.103,9.708z"/>
										</g>
									</g>
								</svg>
								LinkedIn
							</a>
						</li>
																<li class="nav-menu__social-icon">
							<a href="https://twitter.com/DoxeeInc" class="social-media-icon" target="_blank">
								<svg version="1.1" id="icon_social_link_twitter" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
										viewBox="0 0 612 612" style="enable-background:new 0 0 612 612;" xml:space="preserve">
									<g>
										<g>
											<path style="" d="M612,116.258c-22.525,9.981-46.694,16.75-72.088,19.772c25.929-15.527,45.777-40.155,55.184-69.411
												c-24.322,14.379-51.169,24.82-79.775,30.48c-22.907-24.437-55.49-39.658-91.63-39.658c-69.334,0-125.551,56.217-125.551,125.513
												c0,9.828,1.109,19.427,3.251,28.606C197.065,206.32,104.556,156.337,42.641,80.386c-10.823,18.51-16.98,40.078-16.98,63.101
												c0,43.559,22.181,81.993,55.835,104.479c-20.575-0.688-39.926-6.348-56.867-15.756v1.568c0,60.806,43.291,111.554,100.693,123.104
												c-10.517,2.83-21.607,4.398-33.08,4.398c-8.107,0-15.947-0.803-23.634-2.333c15.985,49.907,62.336,86.199,117.253,87.194
												c-42.947,33.654-97.099,53.655-155.916,53.655c-10.134,0-20.116-0.612-29.944-1.721c55.567,35.681,121.536,56.485,192.438,56.485
												c230.948,0,357.188-191.291,357.188-357.188l-0.421-16.253C573.872,163.526,595.211,141.422,612,116.258z"/>
										</g>
									</g>
								</svg>
								Twitter
							</a>
						</li>
																<li class="nav-menu__social-icon">
							<a href="https://www.facebook.com/doxeeinc/" class="social-media-icon" target="_blank">
								<svg version="1.1" id="icon_social_link_facebook" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
										width="96.124px" height="96.123px" viewBox="0 0 96.124 96.123" style="enable-background:new 0 0 96.124 96.123;"
										xml:space="preserve">
									<g>
										<path d="M72.089,0.02L59.624,0C45.62,0,36.57,9.285,36.57,23.656v10.907H24.037c-1.083,0-1.96,0.878-1.96,1.961v15.803
											c0,1.083,0.878,1.96,1.96,1.96h12.533v39.876c0,1.083,0.877,1.96,1.96,1.96h16.352c1.083,0,1.96-0.878,1.96-1.96V54.287h14.654
											c1.083,0,1.96-0.877,1.96-1.96l0.006-15.803c0-0.52-0.207-1.018-0.574-1.386c-0.367-0.368-0.867-0.575-1.387-0.575H56.842v-9.246
											c0-4.444,1.059-6.7,6.848-6.7l8.397-0.003c1.082,0,1.959-0.878,1.959-1.96V1.98C74.046,0.899,73.17,0.022,72.089,0.02z"/>
									</g>
								</svg>
								Facebook
							</a>
						</li>
																<li class="nav-menu__social-icon">
							<a href="https://www.youtube.com/channel/UCIyaAYct6TE1kJvvpCishzA" class="social-media-icon" target="_blank">
								<svg id="icon_social_link_youtube" height="16px" version="1.1" viewBox="0 0 20 16" width="20px"
									xmlns="http://www.w3.org/2000/svg" xmlns:sketch="http://www.bohemiancoding.com/sketch/ns"
									xmlns:xlink="http://www.w3.org/1999/xlink">
									<title />
									<desc />
									<defs />
									<g fill="none" fill-rule="evenodd" id="Page-1" stroke="none" stroke-width="1">
										<g fill="#ff6900" id="Icons-AV" transform="translate(-42.000000, -171.000000)">
											<g id="video-youtube" transform="translate(42.000000, 171.000000)">
												<path
													d="M18,0.4 C17.4,0.2 13.7,0 10,0 C6.3,0 2.6,0.2 2,0.4 C0.4,0.9 0,4.4 0,8 C0,11.6 0.4,15.1 2,15.6 C2.6,15.8 6.3,16 10,16 C13.7,16 17.4,15.8 18,15.6 C19.6,15.1 20,11.6 20,8 C20,4.4 19.6,0.9 18,0.4 L18,0.4 Z M8,12.5 L8,3.5 L14,8 L8,12.5 L8,12.5 Z"
													id="Shape" />
											</g>
										</g>
									</g>
								</svg>
								YouTube
							</a>
						</li>
									</ul>
			</nav>
			<div id="tasty-burger" class="menu-toggle" aria-controls="primary-menu" aria-expanded="false">
				<span></span>
				<span></span>
				<span></span>
				<span></span>
			</div>
		</div>
	</header>
 
	<div class="wrapper">

<div data-vc-full-width="true" data-vc-full-width-init="true"
class="vc_row wpb_row vc_row-fluid hero wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_row-has-fill " style="position:relative; background: #d8d8d8 url(https://www.doxee.com/wp-content/uploads/2021/05/customer-relationship-management-kpi-1680x480.jpg) !important; background-position: center !important; background-repeat: no-repeat !important; background-size: cover !important;">
	<div class="wpb_column vc_column_container vc_col-sm-12">
		<div class="vc_column-inner frame">
			<div class="wpb_wrapper">
				<div class="vc_row wpb_row vc_inner vc_row-fluid">
					<div class="wpb_column vc_column_container vc_col-sm-5">
						<div class="vc_column-inner">
							<div class="wpb_wrapper">
								<div class="wpb_text_column wpb_content_element ">
									<div class="wpb_wrapper">
										<h1>Key KPIs for measuring Customer Relationship Management performance</h1>
									</div>
								</div>
							</div>
						</div>
					</div>
					<div class="wpb_column vc_column_container vc_col-sm-7">
						<div class="vc_column-inner">
							<div class="wpb_wrapper"></div>
						</div>
					</div>
				</div>
			</div>
		</div>
	</div>
</div>

<div class="container mb65">
	</div>
<div class="container has-triangle-fill">
	<div class="frame" role="main">
		<div class='vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn'>
		   <div class='wpb_column vc_column_container vc_col-sm-12'>
			  <div class='vc_column-inner '>
				 <div class='wpb_wrapper'>
					<p id="breadcrumbs"><span><span><a href="https://www.doxee.com/">Home</a></span> / <span><a href="https://www.doxee.com/blog/">Blog</a></span> / <span><a href="https://www.doxee.com/blog/category/marketing/">Marketing</a></span> / <span class="breadcrumb_last" aria-current="page"><strong>Key KPIs for measuring Customer Relationship Management performance</strong></span></span></p>				 </div>
			  </div>
		   </div>
		</div>
		<div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn">
			<div class="wpb_column vc_column_container vc_col-md-12 vc_col-lg-8">
				<div class="vc_column-inner ">
					<div class="wpb_wrapper">
						<div class="hidden toc">
							<h2>Table of contents</h2>
							<div class="toc-links"></div>
						</div>

																										
<article id="post-10832" class="post-10832 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing">

    <img class="type:primaryImage hidden lazy" data-src="https://www.doxee.com/wp-content/uploads/2021/05/customer-relationship-management-kpi-1680x480.jpg">
	
    <div class="entry-content content">
        <p><em>Article updated on December 2, 2021</em></p>
<h2><strong>What are the key KPIs for measuring CRM performance?</strong></h2>
<p><span style="font-weight: 400;">What is the role of <strong>Customer Relationship Management KPIs</strong> in monitoring <strong>business performance</strong>? </span><span style="font-weight: 400;">It can happen that the </span><b>sales department</b><span style="font-weight: 400;"> doesn&#8217;t have the information or tools needed to convert leads, that they get stuck in certain steps of the funnel. </span><span style="font-weight: 400;">Or pipelines can get stretched thin and negotiations can be left unfinished or take too long to close. </span></p>
<p><span style="font-weight: 400;">Or </span><b>marketing</b>, <b>sales</b>, and <b>customer care</b><span style="font-weight: 400;"> don&#8217;t share useful information and insights, and customer churn rates rise alarmingly. </span><span style="font-weight: 400;">Or your</span><b> customer service team</b><span style="font-weight: 400;"> works overtime, but can&#8217;t complete all tickets in a timely manner. </span></p>
<p><span style="font-weight: 400;">These are just some of the</span> signs of a &#8220;malfunction&#8221; in the business system<span style="font-weight: 400;"> that are destined to become irremediable problems if they are not addressed immediately and decisively. How to precipitate such complex problems that are often perceived as generic in order to identify and solve them? How can the </span><b>real reasons</b><span style="font-weight: 400;"> behind recurring and worrying situations be traced in order </span>to implement the necessary corrective measures<span style="font-weight: 400;">?  </span></p>
<p><span style="font-weight: 400;">The answer is never unique or trivial &#8211; in fact, it will be necessary to implement a series of targeted actions involving different departments of the organization &#8211; effective assistance can come from </span><a href="https://www.doxee.com/blog/marketing/what-is-customer-relationship-management-and-why-its-important/"><b>CRM software</b></a><span style="font-weight: 400;"> and in particular from the </span><b>metrics</b><span style="font-weight: 400;"> they track, which makes it possible to correctly and accurately measure a </span><b>company’s</b> <b>performance.</b></p>
<p>&nbsp;</p>
<p style="text-align: center;">
		<!--HubSpot Call-to-Action Code -->
		<span class="hs-cta-wrapper" id="hs-cta-wrapper-17f62002-5425-447d-9879-e3502e986998">
		<span class="hs-cta-node hs-cta-17f62002-5425-447d-9879-e3502e986998" id="17f62002-5425-447d-9879-e3502e986998">
		<!--[if lte IE 8]>
		<div id="hs-cta-ie-element"></div>
		<![endif]-->
		<a href="https://cta-redirect.hubspot.com/cta/redirect/4862650/17f62002-5425-447d-9879-e3502e986998" >
		<img decoding="async" class="lazy hs-cta-img" id="hs-cta-img-17f62002-5425-447d-9879-e3502e986998" style="border-width:0px;" src="" data-src="https://no-cache.hubspot.com/cta/default/4862650/17f62002-5425-447d-9879-e3502e986998.png"  alt="New call-to-action"/>
		</a>
		</span>
		<script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script>
		<script>
		hbspt.cta.load(4862650, '17f62002-5425-447d-9879-e3502e986998', {});
		</script>
		</span>
		<!-- end HubSpot Call-to-Action Code -->
		</p>
<p>&nbsp;</p>
<h2 id="salto-pagina-role"><b>The role of Customer Relationship Management KPIs in monitoring business performance </b></h2>
<p><span style="font-weight: 400;"><strong>Customer Relationship Management systems</strong> influence company goals and therefore impact how teams operate. This is the picture that emerges from the very long list of statistics compiled by finances online. Here are just the figures relating to the benefits experienced in terms of</span><b> return on investment</b><span style="font-weight: 400;">: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">65% increase in sales quotas</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">50% increase in productivity </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">40% reduction in labor costs</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Significant improvement in the quality of relationships with customers  </span></li>
</ul>
<p><span style="font-weight: 400;">Such a significant result is obtained by fully exploiting the functions of CRM, in particular, its ability </span>to provide a dynamic<b>,</b><span style="font-weight: 400;"> exact, and evolving overview of the </span>network of relationships with customers<span style="font-weight: 400;">. Knowing how to use the CRM in a systematic way makes it possible to: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1">Manage the<b> sales pipeline</b><span style="font-weight: 400;">, providing a vision of the different deals, in the different phases, from their opening to their closing, and</span> determine the actual state of the sales team&#8217;s performance<span style="font-weight: 400;">, thanks to metrics; </span></li>
<li style="font-weight: 400;" aria-level="1">Understand if the most appropriate message is actually reaching the right people<span style="font-weight: 400;"> thanks to marketing metrics; </span></li>
<li style="font-weight: 400;" aria-level="1">Determine the degree of<a href="https://www.doxee.com/blog/customer-experience/measure-good-experience-kpi-customer-satisfaction/"><b> customer satisfaction </b></a><span style="font-weight: 400;">through customer service metrics. </span></li>
</ul>
<p>A<b> CRM </b>(Customer Relationship Management) system is increasingly important today<span style="font-weight: 400;">: it organizes, connects and analyzes all the data collected along the path of a specific customer, both quantitative and qualitative. It allows a </span>succinct view of their consumption and their position with respect to the brand<span style="font-weight: 400;">. So far, a theoretical reflection. The question we pose in this post is instead a pragmatic one: how can companies make the best use of the knowledge &#8211; rich but sometimes destined to remain &#8220;silent&#8221; if unused &#8211; that is contained in CRM applications?</span></p>
<p>&nbsp;</p>
<p style="text-align: center;"><em>
		<!--HubSpot Call-to-Action Code -->
		<span class="hs-cta-wrapper" id="hs-cta-wrapper-4d62550d-ea6d-4eae-b66c-c41ab808e93c">
		<span class="hs-cta-node hs-cta-4d62550d-ea6d-4eae-b66c-c41ab808e93c" id="4d62550d-ea6d-4eae-b66c-c41ab808e93c">
		<!--[if lte IE 8]>
		<div id="hs-cta-ie-element"></div>
		<![endif]-->
		<a href="https://cta-redirect.hubspot.com/cta/redirect/4862650/4d62550d-ea6d-4eae-b66c-c41ab808e93c" >
		<img decoding="async" class="lazy hs-cta-img" id="hs-cta-img-4d62550d-ea6d-4eae-b66c-c41ab808e93c" style="border-width:0px;" src="" data-src="https://no-cache.hubspot.com/cta/default/4862650/4d62550d-ea6d-4eae-b66c-c41ab808e93c.png"  alt="New call-to-action"/>
		</a>
		</span>
		<script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script>
		<script>
		hbspt.cta.load(4862650, '4d62550d-ea6d-4eae-b66c-c41ab808e93c', {});
		</script>
		</span>
		<!-- end HubSpot Call-to-Action Code -->
		</em></p>
<p>&nbsp;</p>
<h3><b>CRM KPIs: a fundamental support for developing the best business strategies </b></h3>
<p><span style="font-weight: 400;">To make the CRM system work at its full potential, it is necessary, first of all, to set objectives that are specific, measurable, achievable, relevant, and timely. </span></p>
<p><span style="font-weight: 400;">In order to make the objectives measurable, it is first necessary to assign specific indicators (KPI: Key Performance Indicator) to each of them, which are chosen to objectively measure a specific aspect of the company strategy (KPIs vary, in fact, according to the sector and the company objectives). </span><span style="font-weight: 400;">A <strong>KPI</strong> expresses a measure; therefore it is quantifiable It is used to determine whether and at what rate of success a company is achieving its goals.  </span></p>
<p><span style="font-weight: 400;">In other words, selecting particular KPIs against specific business objectives and monitoring their progress allows you to determine if a CRM-based strategy is working over time. That is, is your CRM strategy centered and effective? For example, if the goal is to increase customer retention, it won&#8217;t make sense to focus on the number of open sales opportunities; on the other hand, if the goal is to shorten the sales cycle, the growth rate of the mailing list will probably not be as essential. </span></p>
<p><span style="font-weight: 400;">Below, we have selected the most used KPIs and collected them in three groups, related to sales, marketing, and customer care performance. These are, of course, absolutely permeable subdivisions that have a purely indicative value.</span></p>
<p>&nbsp;</p>
<p style="text-align: center;">
		<!--HubSpot Call-to-Action Code -->
		<span class="hs-cta-wrapper" id="hs-cta-wrapper-6dacd620-f70b-4617-b289-ca418098cbd4">
		<span class="hs-cta-node hs-cta-6dacd620-f70b-4617-b289-ca418098cbd4" id="6dacd620-f70b-4617-b289-ca418098cbd4">
		<!--[if lte IE 8]>
		<div id="hs-cta-ie-element"></div>
		<![endif]-->
		<a href="https://cta-redirect.hubspot.com/cta/redirect/4862650/6dacd620-f70b-4617-b289-ca418098cbd4" >
		<img decoding="async" class="lazy hs-cta-img" id="hs-cta-img-6dacd620-f70b-4617-b289-ca418098cbd4" style="border-width:0px;" src="" data-src="https://no-cache.hubspot.com/cta/default/4862650/6dacd620-f70b-4617-b289-ca418098cbd4.png"  alt="New call-to-action"/>
		</a>
		</span>
		<script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script>
		<script>
		hbspt.cta.load(4862650, '6dacd620-f70b-4617-b289-ca418098cbd4', {});
		</script>
		</span>
		<!-- end HubSpot Call-to-Action Code -->
		</p>
<p>&nbsp;</p>
<h2><b>The main <span style="font-weight: 400;"><strong>Customer Relationship Management</strong> </span>KPIs for measuring sales performance </b></h2>
<p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">CRM provides the sales team with a set of organized data that can be used to </span><b>manage the pipeline, </b><span style="font-weight: 400;">providing a view of the various deals, in the different phases, from opening to closing. It can also be used to measure sales performance. Knowing the main customer relationship management KPIs, the ones that express the synthesis of this wealth of information, becomes essential.  </span></p>
<p><span style="font-weight: 400;"> </span></p>
<h3><b>1. Close rate and average value of deals</b></h3>
<p><span style="font-weight: 400;">The <strong>close rate</strong> is the number of deals closed compared to their total number.  </span><span style="font-weight: 400;">While every sales team uses the close rate as a measure of success, keep in mind that this  alone does not always account for the entire story. </span></p>
<p><span style="font-weight: 400;">How much are closed deals actually worth? To find out, we use</span> higher average<b> deal size</b><span style="font-weight: 400;">: the highest average value of deals. By weighting the evidence offered by both KPIs, it will be possible to have a more complete and correct view of the actual value of the pipeline. </span></p>
<p>&nbsp;</p>
<h3><b>2. Upsell Rate</b></h3>
<p><span style="font-weight: 400;">The <strong>upsell rate</strong> is the number of customers who upgrade their purchase, choosing a higher, more expensive version of a product or service. CRM can help increase the upsell rate by providing useful information to predict which leads are most likely to turn into a &#8220;premium&#8221; direction. </span></p>
<p>&nbsp;</p>
<h3><strong>3. </strong><b>Length of pipeline stages </b></h3>
<p><span style="font-weight: 400;">How long does the average lead stay in each stage of the pipeline? What is the exact moment when negotiations tend to stall? Monitoring each stage allows you to identify any </span><b>bottlenecks in the sales process.</b><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Again, the data collected in CRM must be interpreted. Only once you have captured the KPIs can you proceed with targeted initiatives. For example, the solution could be to automate those modules of the process that shows the most friction. </span></p>
<p>&nbsp;</p>
<h3><b> 4. Sales Cycle Duration (or lead velocity) </b></h3>
<p><span style="font-weight: 400;">This KPI is closely related to the previous one. Lead velocity measures how long, on average, it takes to close a deal.  </span></p>
<p><span style="font-weight: 400;">A small alert: the duration of the sales cycle is often greatly influenced by the </span>number of decision-makers involved<span style="font-weight: 400;">. There are factors that are beyond the control of the sales team, such as the price of the product or service and the number of people involved in the purchasing decision. </span></p>
<p><span style="font-weight: 400;">The higher the price and the more crowded the decision phase, the longer the sales cycle will be. Having a responsive indicator of the speed with which negotiations are closed means you can intervene promptly when you need to.</span></p>
<p>&nbsp;</p>
<h2 id="salto-pagina-marketing"><b>The main Customer Relationship Management KPIs for measuring marketing performance  </b></h2>
<p><span style="font-weight: 400;">CRM systems allow you to gather a wealth of information about lead generation, opportunity management, and customer service. Key marketing metrics, when analyzed and monitored, allow you to develop more successful personalized communications. </span></p>
<h3><b>5. Customer Lifetime Value or CLTV (consumer lifecycle value). </b></h3>
<p><span style="font-weight: 400;">To calculate CLTV, 4 types of information are needed: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Average purchase value</b><span style="font-weight: 400;">: the total revenue over the course of a year, divided by the number of purchases in that year. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Average purchase frequency rate</b><span style="font-weight: 400;">: the number of purchases during a year divided by the number of unique customers who made purchases in that year. This indicator expresses the number of times per year the average customer purchases a product or service. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Average customer value:</b><span style="font-weight: 400;"> the average purchase value multiplied by the average purchase frequency rate: the average spend per year per customer. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Average customer duration</b><span style="font-weight: 400;">: how long the average customer continues to purchase the product or service. </span></li>
</ul>
<p><span style="font-weight: 400;">To obtain the average </span><b>Customer Lifetime Value</b><span style="font-weight: 400;">, multiply the average value of the customer by the average customer lifetime. By monitoring the CLTV it will be possible to implement, starting from the enabling of specific functionalities in the CRM system, all the initiatives aimed at: </span></p>
<ul>
<li><span style="font-weight: 400;"> </span>Increasing the average customer duration, improving loyalty and satisfaction</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Addressing ad hoc designed marketing actions on more high value leads </span></li>
</ul>
<p>&nbsp;</p>
<h3><b>6. Customer Acquisition Cost (CAC) </b></h3>
<p><span style="font-weight: 400;">The CAC is the total spend required to acquire a new customer and is calculated by dividing the total acquisition spend by the customers acquired. The goal for a marketing team is to </span><b>progressively decrease the CAC</b><span style="font-weight: 400;">. In this case, effective customer management can: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Help target more qualified leads </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Automate lower-value sales and marketing activities, broaden the network of customers reached, and enable the marketing team to free itself from repetitive tasks and instead focus on more distinctive tasks </span></li>
</ul>
<p>&nbsp;</p>
<h3><b>7. Revenue generated by email marketing campaigns </b></h3>
<p><span style="font-weight: 400;">To know if an email marketing campaign is working, it&#8217;s not enough to refer to the number of clicks or low unsubscribe rates. These figures alone do not account for the real contribution to the company&#8217;s profits. Analyzing the earnings of each individual campaign, on the other hand, can help formulate informed hypotheses about the aspects of the brand (and its products and services) that customers recognize, appreciate, and share.  </span></p>
<p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">CRM does just that: it offers insights into behaviors and preferences. Knowing what customers want allows you to </span>develop and send the right messages to the right people<span style="font-weight: 400;">, while simultaneously intervening on a number of variables: such as email length, call-to-action, subject line composition, image quality and quantity, and total number of emails. </span></p>
<p>&nbsp;</p>
<h2 id="salto-pagina-performance"><b>Key <span style="font-weight: 400;"><strong>Customer Relationship Management</strong> </span>KPIs for measuring customer service performance </b></h2>
<p><span style="font-weight: 400;">CRM not only supports activities aimed at acquiring new customers, it can also play an important role in improving the perceived quality of the customer experience. To achieve this goal, it&#8217;s a good idea to adopt specific KPIs. Here they are.</span></p>
<p>&nbsp;</p>
<h3><b>8. Net Promoter Score (NPS) </b></h3>
<p><span style="font-weight: 400;">Expresses, on a scale of 1 to 10, how likely a brand&#8217;s customers are to recommend it to someone else. The NPS is the result of a survey that aims to investigate whether and how strongly a customer would recommend certain products or services. The customers surveyed, based on their responses, are divided into </span><b>promoters</b><span style="font-weight: 400;"> (the enthusiastic spokespeople), </span><b>passives</b><span style="font-weight: 400;"> (who rarely report and suggest to others), and </span><b>detractors</b><span style="font-weight: 400;"> (who have had negative experiences and are considering switching to a competitor). </span></p>
<p><span style="font-weight: 400;">The NPS is not without its critics: it is not a reliable indicator of customer retention and is rarely correlated with the churn rate. Its greatest contribution comes at the account level: regular collection of customer feedback helps address frustrations and concerns and minimizes the risk of churn. </span></p>
<p><span style="font-weight: 400;">CRM allows you to</span><b> monitor NPS trends over time</b><span style="font-weight: 400;">. It also allows you to automate the sending of surveys and the creation of reports on results, contributing substantially to the personalization of the customer experience. </span></p>
<p>&nbsp;</p>
<h3><b>9. Abandonment rate </b></h3>
<p><span style="font-weight: 400;">This is the dreaded </span><b>customer churn rate, </b><span style="font-weight: 400;">which expresses the frequency with which customers abandon a brand. It is the exact opposite of the retention rate and is calculated by dividing the number of customers who have switched to a competitor by their total number. </span></p>
<p><span style="font-weight: 400;">The more customers feel valued and heard, the more likely they are to remain loyal to the company. Thanks to some of its features, CRM can make it easier for the brand to demonstrate interest in the consumer. It actually tracks customer preferences, activities and interactions, and uses that information to: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send personalized emails based on previous purchases </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ask for feedback  </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reward customers for reaching certain milestones </span></li>
</ul>
<p>&nbsp;</p>
<h3><b>10. Average time to resolve tickets </b></h3>
<p><span style="font-weight: 400;">This KPI, which can be measured in days or hours worked, is used to understand the steps in which individual operators encounter the most difficulty. If investigated in greater depth (in the occurrences of certain tickets, for example), it can also account for the speed with which the response to the client is made &#8211; and how effectively &#8211; it is done. </span></p>
<p><span style="font-weight: 400;">A properly implemented CRM system can </span><b>lighten the workload</b><span style="font-weight: 400;"> of the customer service team. Thanks to more relevant and personalized information made available at the right time, the average time to resolve support tickets is significantly reduced. </span></p>
<p>&nbsp;</p>
<h2 id="salto-pagina-personalized"><b>CRM: the starting point for personalized communication </b></h2>
<p><span style="font-weight: 400;">CRM software offers brands the possibility of a unified and detailed look at the situation of the individual customer: behaviors, preferences, activities, support request tickets&#8230; all information that builds accurate profiles, stored in one place and easily accessible, available to be used in </span>increasingly <strong>personalized</strong> and <strong>effective communications</strong>.</p>
<p>The wealth of knowledge organized in CRM systems <span style="font-weight: 400;">must be incorporated into the</span> solutions to be offered to clients<span style="font-weight: 400;">. These solutions, in turn, must be developed from an analysis of performance indicators. </span>The synergistic use of KPIs and CRM applications <span style="font-weight: 400;">can make all the difference: Knowing how to</span> measure the success of a business strategy is a prerequisite for making sound business decisions.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><em>
		<!--HubSpot Call-to-Action Code -->
		<span class="hs-cta-wrapper" id="hs-cta-wrapper-4d62550d-ea6d-4eae-b66c-c41ab808e93c">
		<span class="hs-cta-node hs-cta-4d62550d-ea6d-4eae-b66c-c41ab808e93c" id="4d62550d-ea6d-4eae-b66c-c41ab808e93c">
		<!--[if lte IE 8]>
		<div id="hs-cta-ie-element"></div>
		<![endif]-->
		<a href="https://cta-redirect.hubspot.com/cta/redirect/4862650/4d62550d-ea6d-4eae-b66c-c41ab808e93c" >
		<img decoding="async" class="lazy hs-cta-img" id="hs-cta-img-4d62550d-ea6d-4eae-b66c-c41ab808e93c" style="border-width:0px;" src="" data-src="https://no-cache.hubspot.com/cta/default/4862650/4d62550d-ea6d-4eae-b66c-c41ab808e93c.png"  alt="New call-to-action"/>
		</a>
		</span>
		<script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script>
		<script>
		hbspt.cta.load(4862650, '4d62550d-ea6d-4eae-b66c-c41ab808e93c', {});
		</script>
		</span>
		<!-- end HubSpot Call-to-Action Code -->
		</em></p>
    </div><!-- .entry-content -->
</article><!-- #post -->
												<div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img src="https://www.doxee.com/wp-content/uploads/2021/08/elisabetta-severoni.jpeg" width="100"  height="100" alt="" itemprop="image"></div><div class="saboxplugin-authorname"><a href="https://www.doxee.com/blog/author/eseveroni/" class="vcard author" rel="author"><span class="fn">Elisabetta Severoni</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Copywriter for television and online, she has been creating and managing editorial content for more than 15 years for multiple formats, including marketing and television.</p>
</div></div><div class="clearfix"></div></div></div>
					</div>
				</div>
			</div>
			<div class="wpb_column vc_column_container vc_col-md-12 vc_col-lg-4">
				<div class="vc_column-inner ">
					<div class="wpb_wrapper">
						
<aside id="secondary" class="widget-area" role="complementary">
	<div class="widget">
		

<form role="search" method="get" class="search-form" action="https://www.doxee.com/">
    <div class="search-wrapper">
        <input type="search" id="sidebar-search" class="search-field" placeholder="" value="" name="s" />
        <!-- <svg version="1.1" id="ic-search" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
        viewBox="0 0 56.966 56.966" style="enable-background:new 0 0 56.966 56.966;" xml:space="preserve">
        <path d="M55.146,51.887L41.588,37.786c3.486-4.144,5.396-9.358,5.396-14.786c0-12.682-10.318-23-23-23s-23,10.318-23,23
            s10.318,23,23,23c4.761,0,9.298-1.436,13.177-4.162l13.661,14.208c0.571,0.593,1.339,0.92,2.162,0.92
            c0.779,0,1.518-0.297,2.079-0.837C56.255,54.982,56.293,53.08,55.146,51.887z M23.984,6c9.374,0,17,7.626,17,17s-7.626,17-17,17
            s-17-7.626-17-17S14.61,6,23.984,6z"/>
        </svg> -->
                <input type="hidden" name="post_type" value="post" />
	    <button type="submit" class="search-submit"></button>
    </div>
</form>
	</div>
	<div class="widget">
		<h4>Categories</h4>
			<ul class="cats-list dashed">
					<li class="cat-item cat-item-199"><a href="https://www.doxee.com/blog/category/analysts/">Analysts</a>
</li>
	<li class="cat-item cat-item-200"><a href="https://www.doxee.com/blog/category/ccm/">CCM</a>
</li>
	<li class="cat-item cat-item-201"><a href="https://www.doxee.com/blog/category/customer-experience/">Customer Experience</a>
</li>
	<li class="cat-item cat-item-202"><a href="https://www.doxee.com/blog/category/dematerialization/">Dematerialization</a>
</li>
	<li class="cat-item cat-item-274"><a href="https://www.doxee.com/blog/category/digital-disruption/">Digital Disruption</a>
</li>
	<li class="cat-item cat-item-203"><a href="https://www.doxee.com/blog/category/digital-marketing/">Digital Marketing</a>
</li>
	<li class="cat-item cat-item-205"><a href="https://www.doxee.com/blog/category/electronic-invoicing/">Electronic Invoicing</a>
</li>
	<li class="cat-item cat-item-204"><a href="https://www.doxee.com/blog/category/events/">Events</a>
</li>
	<li class="cat-item cat-item-206"><a href="https://www.doxee.com/blog/category/marketing/">Marketing</a>
</li>
	<li class="cat-item cat-item-207"><a href="https://www.doxee.com/blog/category/psd2/">PSD2</a>
</li>
	<li class="cat-item cat-item-208"><a href="https://www.doxee.com/blog/category/regtech/">Regtech</a>
</li>
	<li class="cat-item cat-item-209"><a href="https://www.doxee.com/blog/category/technology/">Technology</a>
</li>
	<li class="cat-item cat-item-210"><a href="https://www.doxee.com/blog/category/video-marketing/">Video Marketing</a>
</li>
			</ul>
	</div>
	<div class="widget">
		<h4>Tag</h4>
		<a href="https://www.doxee.com/blog/tag/automotive-2/" class="tag-cloud-link tag-link-145 tag-link-position-1" style="font-size: 15px;">Automotive</a>, <a href="https://www.doxee.com/blog/tag/banking-3/" class="tag-cloud-link tag-link-85 tag-link-position-2" style="font-size: 15px;">Banking</a>, <a href="https://www.doxee.com/blog/tag/cloud-3/" class="tag-cloud-link tag-link-126 tag-link-position-3" style="font-size: 15px;">Cloud</a>, <a href="https://www.doxee.com/blog/tag/e-commerce-2/" class="tag-cloud-link tag-link-276 tag-link-position-4" style="font-size: 15px;">E-commerce</a>, <a href="https://www.doxee.com/blog/tag/fashion-2/" class="tag-cloud-link tag-link-269 tag-link-position-5" style="font-size: 15px;">Fashion</a>, <a href="https://www.doxee.com/blog/tag/food/" class="tag-cloud-link tag-link-254 tag-link-position-6" style="font-size: 15px;">Food</a>, <a href="https://www.doxee.com/blog/tag/healthcare/" class="tag-cloud-link tag-link-245 tag-link-position-7" style="font-size: 15px;">Healthcare</a>, <a href="https://www.doxee.com/blog/tag/insurance/" class="tag-cloud-link tag-link-79 tag-link-position-8" style="font-size: 15px;">Insurance</a>, <a href="https://www.doxee.com/blog/tag/luxury-2/" class="tag-cloud-link tag-link-280 tag-link-position-9" style="font-size: 15px;">Luxury</a>, <a href="https://www.doxee.com/blog/tag/partner/" class="tag-cloud-link tag-link-297 tag-link-position-10" style="font-size: 15px;">Partner</a>, <a href="https://www.doxee.com/blog/tag/pharma-2/" class="tag-cloud-link tag-link-289 tag-link-position-11" style="font-size: 15px;">Pharma</a>, <a href="https://www.doxee.com/blog/tag/public-administration/" class="tag-cloud-link tag-link-83 tag-link-position-12" style="font-size: 15px;">Public Administration</a>, <a href="https://www.doxee.com/blog/tag/retail-2/" class="tag-cloud-link tag-link-275 tag-link-position-13" style="font-size: 15px;">Retail</a>, <a href="https://www.doxee.com/blog/tag/sgr/" class="tag-cloud-link tag-link-112 tag-link-position-14" style="font-size: 15px;">SGR</a>, <a href="https://www.doxee.com/blog/tag/sport-2/" class="tag-cloud-link tag-link-293 tag-link-position-15" style="font-size: 15px;">Sport</a>, <a href="https://www.doxee.com/blog/tag/telco-2/" class="tag-cloud-link tag-link-251 tag-link-position-16" style="font-size: 15px;">Telco</a>, <a href="https://www.doxee.com/blog/tag/travel-2/" class="tag-cloud-link tag-link-292 tag-link-position-17" style="font-size: 15px;">Travel</a>, <a href="https://www.doxee.com/blog/tag/travel-leisure/" class="tag-cloud-link tag-link-77 tag-link-position-18" style="font-size: 15px;">Travel &amp; Leisure</a>, <a href="https://www.doxee.com/blog/tag/utilities/" class="tag-cloud-link tag-link-72 tag-link-position-19" style="font-size: 15px;">Utilities</a>, <a href="https://www.doxee.com/blog/tag/utility/" class="tag-cloud-link tag-link-314 tag-link-position-20" style="font-size: 15px;">Utility</a>	</div>
		</aside><!-- #secondary -->
														<aside class="widget-area sidebar-related-posts" role="complementary">
									<div class="widget">
										<h4>Related Posts</h4>

										
<article id="post-20653"  class="sidebar-article-wrapper lazy post-20653 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing category-marketing tag-insurance" style="background-image: url(' https://www.doxee.com/wp-content/uploads/2023/06/Cose-la-data-driven-insurance-e-quali-sono-le-sue-potenzialita-360x150.jpg')">
				<div class="sidebar-resource__title">
									<h4><a href="https://www.doxee.com/blog/marketing/what-is-data-driven-insurance-and-what-potential-does-it-hold/" target="_blank">What is data-driven insurance and what potential does i...</a></h4>
		</div>
		<div class="sidebar-resource__footer">
			<a href="https://www.doxee.com/blog/marketing/what-is-data-driven-insurance-and-what-potential-does-it-hold/" target="_blank">Read more</a>
		</div>
</article>

<article id="post-19843"  class="sidebar-article-wrapper lazy post-19843 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-utility" style="background-image: url(' https://www.doxee.com/wp-content/uploads/2023/03/Oltre-la-transizione-energetica-settore-Utility-e-ESG-360x150.jpg')">
				<div class="sidebar-resource__title">
									<h4><a href="https://www.doxee.com/blog/marketing/beyond-energy-transition-utility-sector-esg/" target="_blank">Beyond the Energy Transition: Utility Sector and ESG </a></h4>
		</div>
		<div class="sidebar-resource__footer">
			<a href="https://www.doxee.com/blog/marketing/beyond-energy-transition-utility-sector-esg/" target="_blank">Read more</a>
		</div>
</article>

<article id="post-19894"  class="sidebar-article-wrapper lazy post-19894 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing" style="background-image: url(' https://www.doxee.com/wp-content/uploads/2023/03/Hybrid-marketing-360x150.jpg')">
				<div class="sidebar-resource__title">
									<h4><a href="https://www.doxee.com/blog/marketing/hybrid-marketing-time-for-a-comeback/" target="_blank">Hybrid marketing: time for a comeback?</a></h4>
		</div>
		<div class="sidebar-resource__footer">
			<a href="https://www.doxee.com/blog/marketing/hybrid-marketing-time-for-a-comeback/" target="_blank">Read more</a>
		</div>
</article>

									</div>
								</aside>

																
					</div>
				</div>
			</div>
		</div>
	</div>
</div>
<div class="container has-fill">
	<div class="frame">
		<div class='vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn'>
		    <div class='wpb_column vc_column_container vc_col-sm-12'>
			    <div class='vc_column-inner '>
				    <div class='wpb_wrapper'>
						<div class="entry-meta">
							<div class="entry-meta__date">
								June 1, 2021							</div>
						</div><!-- .entry-meta -->
						<a href="https://www.doxee.com/blog/" class="back-to-blog">&lt; Back to blog</a>
						<div class="show-hide-comments">
							<span class="hide">Hide comments</span>
							<span class="show">Show comments</span>
						</div>
						
<div id="comments" class="comments-area">

	
		<div id="respond" class="comment-respond">
		<h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/blog/marketing/key-kpis-for-measuring-customer-relationship-management/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://www.doxee.com/wp-comments-post.php?wpe-comment-post=doxee" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><input name="wpml_language_code" type="hidden" value="en" /><p class="comment-form-author"><label for="author">Name</label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" /></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="url" value="" size="30" maxlength="200" autocomplete="url" /></p>
<p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /><label for="wp-comment-cookies-consent">Remember me</label></p>
<p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='10832' id='comment_post_ID' />
<input type='hidden' name='comment_parent' id='comment_parent' value='0' />
</p></form>	</div><!-- #respond -->
	
</div><!-- #comments -->						<a href="https://www.doxee.com/blog/" class="back-to-blog">&lt; Back to blog</a>
				    </div>
			    </div>
		    </div>
		</div>
		
	</div>
</div>
<div class="container has-fill">
	<div class='product-items-wrapper wpb_animate_when_almost_visible wpb_fadeIn fadeIn'><a href='https://www.doxee.com/products/paperless-experience/' class='product-item'>
                                    <div class='product-item-inner'>
                                        <img data-src='https://www.doxee.com/wp-content/uploads/2019/07/PX-icon-rgb.png' class='product-item__icon lazy' alt='product icon'>
                                        <div class='product-item__title'>paperless experience: Dematerialization and Digital Transformation of Documents</div>
                                        <div class='product-item__excerpt'>The product line that meets the dematerialization needs of tax and document processes in compliance with Italian and European standards.</div>
                                        <div class='product-item__btn btn btn-tertiary'>Discover More</div>
                                    </div>
                                </a><a href='https://www.doxee.com/products/interactive-experience/' class='product-item'>
                                    <div class='product-item-inner'>
                                        <img data-src='https://www.doxee.com/wp-content/uploads/2019/07/IX-icon-rgb.png' class='product-item__icon lazy' alt='product icon'>
                                        <div class='product-item__title'>interactive experience: Customer Experience Management</div>
                                        <div class='product-item__excerpt'>The product line that enhances your customers' data to create a revolutionary digital customer experience through personalized communications.</div>
                                        <div class='product-item__btn btn btn-tertiary'>Discover More</div>
                                    </div>
                                </a><a href='https://www.doxee.com/products/customer-communications-management/' class='product-item'>
                                    <div class='product-item-inner'>
                                        <img data-src='https://www.doxee.com/wp-content/uploads/2020/12/DX-icon-rgb-1.png' class='product-item__icon lazy' alt='product icon'>
                                        <div class='product-item__title'>Customer Communications Management</div>
                                        <div class='product-item__excerpt'>The first cloud-based product dedicated to Customer Communications Management for document process management.</div>
                                        <div class='product-item__btn btn btn-tertiary'>Discover More</div>
                                    </div>
                                </a></div>	<div class='vc_row wpb_row vc_row-fluid posts-slider-widget related-articles-slider'><div class='wpb_column vc_column_container vc_col-md-4'>
                                <div class='vc_column-inner '>
                                    <div class='wpb_wrapper'>
                                        <div class='posts-slider-tile posts-slider-tile--static'>
                                            <div class='posts-slider-tile--static__inner'>
                                                <h2>Related Articles</h2>
                                                <p>Check out the latest articles in our Blog</p>
                                                <div class='posts-slider-tile__footer'>
                                                    <a href='https://www.doxee.com/blog/'>See all</a>
                                                    <div class='posts-slider-tile__nav'>
                                                        <div class='slider-prev-btn'><img src='/wp-content/themes/doxee/images/ic-back.svg'></div>
                                                        <div class='slider-next-btn'><img src='/wp-content/themes/doxee/images/ic-next.svg'></div>
                                                    </div>
                                                </div>
                                            </div>
                                        </div>
                                    </div>
                                </div>
                            </div><div class='wpb_column vc_column_container vc_col-md-8'>
                                <div class='vc_column-inner '>
                                    <div class='wpb_wrapper'>
                                        <div class='owl-carousel'><a href='https://www.doxee.com/blog/ccm/everything-you-need-to-know-about-gmail-and-yahoos-new-requisites-for-e-mail-senders/' class='owl-carousel__item' target='_blank'>
                                                                <div class='posts-slider-item posts-slider-tile posts-slider-tile--dynamic'>
                                                                    <div class='posts-slider-item__thumbnail lazy' data-src='https://www.doxee.com/wp-content/uploads/2024/04/Tutto-quello-che-devi-sapere-sui-nuovi-requisiti-di-Gmail-e-Yahoo-per-i-mittenti-di-e-mail-460x175.jpg'></div>
                                                                    <div class='posts-slider-item__content'>
                                                                        <div class='posts-slider-item__title'>Everything you need to know about Gmail and Yahoo’s new requisites for e-mail senders</div>
                                                                        <div class='btn btn-secondary'>Read more</div>
                                                                    </div>
                                                                </div>
                                                            </a><a href='https://www.doxee.com/blog/ccm/cloud-based-ccm-revolutionize-your-customer-communication/' class='owl-carousel__item' target='_blank'>
                                                                <div class='posts-slider-item posts-slider-tile posts-slider-tile--dynamic'>
                                                                    <div class='posts-slider-item__thumbnail lazy' data-src='https://www.doxee.com/wp-content/uploads/2024/04/new33-copia-460x175.jpg'></div>
                                                                    <div class='posts-slider-item__content'>
                                                                        <div class='posts-slider-item__title'>Cloud-Based CCM: Revolutionize Your Customer Communication</div>
                                                                        <div class='btn btn-secondary'>Read more</div>
                                                                    </div>
                                                                </div>
                                                            </a><a href='https://www.doxee.com/blog/ccm/effective-migration-ccm-platform/' class='owl-carousel__item' target='_blank'>
                                                                <div class='posts-slider-item posts-slider-tile posts-slider-tile--dynamic'>
                                                                    <div class='posts-slider-item__thumbnail lazy' data-src='https://www.doxee.com/wp-content/uploads/2024/03/Come-affrontare-con-successo-la-migrazione-a-un-CCM-moderno-e-performante-1-460x175.jpg'></div>
                                                                    <div class='posts-slider-item__content'>
                                                                        <div class='posts-slider-item__title'>Brief guide to successfully navigating the migration  to a modern, high-performance CCM platform</div>
                                                                        <div class='btn btn-secondary'>Read more</div>
                                                                    </div>
                                                                </div>
                                                            </a><a href='https://www.doxee.com/blog/customer-experience/how-to-improve-customer-experience-with-insurance-policy-renewals/' class='owl-carousel__item' target='_blank'>
                                                                <div class='posts-slider-item posts-slider-tile posts-slider-tile--dynamic'>
                                                                    <div class='posts-slider-item__thumbnail lazy' data-src='https://www.doxee.com/wp-content/uploads/2024/03/Come-migliorare-la-Customer-experience-nel-Rinnovo-delle-Polizze-Assicurative-460x175.jpg'></div>
                                                                    <div class='posts-slider-item__content'>
                                                                        <div class='posts-slider-item__title'>How to improve Customer Experience with Insurance Policy Renewals</div>
                                                                        <div class='btn btn-secondary'>Read more</div>
                                                                    </div>
                                                                </div>
                                                            </a><a href='https://www.doxee.com/resources/ebook/how-to-simplify-insurance-policy-generation-and-render-it-more-efficient/' class='owl-carousel__item' target='_blank'>
                                                                <div class='posts-slider-item posts-slider-tile posts-slider-tile--dynamic'>
                                                                    <div class='posts-slider-item__thumbnail lazy' data-src='https://www.doxee.com/wp-content/uploads/2024/03/Come-semplificare-la-generazione-delle-polizze-assicurative-460x175.jpg'></div>
                                                                    <div class='posts-slider-item__content'>
                                                                        <div class='posts-slider-item__title'>How to simplify insurance policy generation and render it more efficient</div>
                                                                        <div class='btn btn-secondary'>Read more</div>
                                                                    </div>
                                                                </div>
                                                            </a>            </div>
                                    </div>
                                </div>
                            </div></div>	 <div data-vc-full-width='true' data-vc-full-width-init='true' data-vc-stretch-content='true' class='vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_row-o-equal-height vc_row-o-content-middle vc_row-flex bar-widget join-our-newsletter orange' >
							<div class='bar-widget-arrow-container wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-has-fill'>
								<div class='vc_column-inner'>
									<div class='wpb_wrapper'>
										<div class='wpb_text_column wpb_content_element'>
											<div class='wpb_wrapper'>
												<h2 style='text-align: center;'> Join our newsletter </h2>
											</div>
										</div>
									</div>
								</div>
							</div>
							<div class='wpb_column vc_column_container vc_col-sm-12 vc_col-md-8'>
								<div class='vc_column-inner' style='padding:0;'>
									<div class='wpb_wrapper'>
<!--[if lte IE 8]>
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script>
<![endif]-->

<script>

	document.addEventListener('DOMContentLoaded', function load() {
    if (!window.jQuery) return setTimeout(load, 50);
		jQuery.when(
            jQuery.getScript("//js.hsforms.net/forms/v2.js"),
            jQuery.Deferred(function( deferred ){
                jQuery( deferred.resolve );
            })
        ).done(function(){
            hbspt.forms.create({
                portalId: "4862650",
                formId: "1692104c-2d90-45f0-9c75-b99a9d200cec"
            });
        });
	}, false);

</script>			</div>
								</div>
							</div>
						</div></div>

<div class="doxee-share">
	<a href="https://www.facebook.com/sharer/sharer.php?u=https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/&t=Key KPIs for measuring Customer Relationship Management performance" target="_blank" class="doxee-share-icon doxee-share-icon--facebook">
		<img src="/wp-content/themes/doxee/images/share-facebook.svg" alt="icon">
	</a>
	<a href="https://twitter.com/intent/tweet?text=https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" target="_blank" class="doxee-share-icon doxee-share-icon--twitter">
		<img src="/wp-content/themes/doxee/images/share-twitter.svg" alt="icon">
	</a>
	<a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" target="_blank" class="doxee-share-icon doxee-share-icon--linkedin">
		<img src="/wp-content/themes/doxee/images/share-linkedin.svg" alt="icon">
	</a>
	<a href="#" target="_blank" class="doxee-share-icon doxee-share-icon--copy">
		<img src="/wp-content/themes/doxee/images/share-copy.svg" alt="icon">
		<div class="doxee-share-icon--copy__tooltip">Copied</div>
	</a>
</div>

</div> <!-- .wrapper -->


<footer class="footer">
	<div class="frame">
		<div class="vc_row wpb_row vc_row-fluid">
			<div class="wpb_column vc_column_container vc_col-xs-12 vc_col-sm-4 vc_col-md-4 vc_col-lg-1/5">
				<div class="vc_column-inner ">
					<div class="wpb_wrapper">
						<div class="wpb_text_column wpb_content_element ">
							<div class="wpb_wrapper">
								<h4>ABOUT US</h4>
								<nav class="footer-nav">
									<div class="menu-footer-1-container"><ul id="menu-footer-1" class="nav-menu"><li id="menu-item-5909" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5909"><a href="https://www.doxee.com/about-us/our-vision/">Our Vision</a></li>
<li id="menu-item-5911" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5911"><a href="https://www.doxee.com/about-us/governance/">Governance</a></li>
<li id="menu-item-6192" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6192"><a href="https://www.doxee.com/about-us/investor-relations/">Investor Relations</a></li>
<li id="menu-item-481" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-481"><a href="https://www.doxee.com/about-us/careers/">Careers</a></li>
<li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.doxee.com/contact-us/">Contact Us</a></li>
<li id="menu-item-14095" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-14095"><a href="https://www.doxee.com/whistleblowing/">Whistleblowing</a></li>
<li id="menu-item-14299" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-14299"><a href="https://www.doxee.com/partners/">Partners</a></li>
<li id="menu-item-14302" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-14302"><a href="https://partners.doxee.com/">Partner Portal</a></li>
<li id="menu-item-14301" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14301"><a href="https://www.doxee.com/press-kit/">Press Kit</a></li>
</ul></div>								</nav>
								<div class="social-media-icons">
																			<a href="https://www.linkedin.com/company/doxee" class="social-media-icon" target="_blank">
											<svg version="1.1" id="icon_social_link_linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
													width="438.536px" height="438.535px" viewBox="0 0 438.536 438.535" style="enable-background:new 0 0 438.536 438.535;"
													xml:space="preserve">
												<g>
													<g>
														<rect x="5.424" y="145.895" width="94.216" height="282.932"/>
														<path d="M408.842,171.739c-19.791-21.604-45.967-32.408-78.512-32.408c-11.991,0-22.891,1.475-32.695,4.427
															c-9.801,2.95-18.079,7.089-24.838,12.419c-6.755,5.33-12.135,10.278-16.129,14.844c-3.798,4.337-7.512,9.389-11.136,15.104
															v-40.232h-93.935l0.288,13.706c0.193,9.139,0.288,37.307,0.288,84.508c0,47.205-0.19,108.777-0.572,184.722h93.931V270.942
															c0-9.705,1.041-17.412,3.139-23.127c4-9.712,10.037-17.843,18.131-24.407c8.093-6.572,18.13-9.855,30.125-9.855
															c16.364,0,28.407,5.662,36.117,16.987c7.707,11.324,11.561,26.98,11.561,46.966V428.82h93.931V266.664
															C438.529,224.976,428.639,193.336,408.842,171.739z"/>
														<path d="M53.103,9.708c-15.796,0-28.595,4.619-38.4,13.848C4.899,32.787,0,44.441,0,58.529c0,13.891,4.758,25.505,14.275,34.829
															c9.514,9.325,22.078,13.99,37.685,13.99h0.571c15.99,0,28.887-4.661,38.688-13.99c9.801-9.324,14.606-20.934,14.417-34.829
															c-0.19-14.087-5.047-25.742-14.561-34.973C81.562,14.323,68.9,9.708,53.103,9.708z"/>
													</g>
												</g>
											</svg>
										</a>
																												<a href="https://twitter.com/DoxeeInc" class="social-media-icon" target="_blank">
											<svg version="1.1" id="icon_social_link_twitter" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
													viewBox="0 0 612 612" style="enable-background:new 0 0 612 612;" xml:space="preserve">
												<g>
													<g>
														<path style="" d="M612,116.258c-22.525,9.981-46.694,16.75-72.088,19.772c25.929-15.527,45.777-40.155,55.184-69.411
															c-24.322,14.379-51.169,24.82-79.775,30.48c-22.907-24.437-55.49-39.658-91.63-39.658c-69.334,0-125.551,56.217-125.551,125.513
															c0,9.828,1.109,19.427,3.251,28.606C197.065,206.32,104.556,156.337,42.641,80.386c-10.823,18.51-16.98,40.078-16.98,63.101
															c0,43.559,22.181,81.993,55.835,104.479c-20.575-0.688-39.926-6.348-56.867-15.756v1.568c0,60.806,43.291,111.554,100.693,123.104
															c-10.517,2.83-21.607,4.398-33.08,4.398c-8.107,0-15.947-0.803-23.634-2.333c15.985,49.907,62.336,86.199,117.253,87.194
															c-42.947,33.654-97.099,53.655-155.916,53.655c-10.134,0-20.116-0.612-29.944-1.721c55.567,35.681,121.536,56.485,192.438,56.485
															c230.948,0,357.188-191.291,357.188-357.188l-0.421-16.253C573.872,163.526,595.211,141.422,612,116.258z"/>
													</g>
												</g>
											</svg>
										</a>
																												<a href="https://www.facebook.com/doxeeinc/" class="social-media-icon" target="_blank">
										<svg version="1.1" id="icon_social_link_facebook" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
												width="96.124px" height="96.123px" viewBox="0 0 96.124 96.123" style="enable-background:new 0 0 96.124 96.123;"
												xml:space="preserve">
											<g>
												<path d="M72.089,0.02L59.624,0C45.62,0,36.57,9.285,36.57,23.656v10.907H24.037c-1.083,0-1.96,0.878-1.96,1.961v15.803
													c0,1.083,0.878,1.96,1.96,1.96h12.533v39.876c0,1.083,0.877,1.96,1.96,1.96h16.352c1.083,0,1.96-0.878,1.96-1.96V54.287h14.654
													c1.083,0,1.96-0.877,1.96-1.96l0.006-15.803c0-0.52-0.207-1.018-0.574-1.386c-0.367-0.368-0.867-0.575-1.387-0.575H56.842v-9.246
													c0-4.444,1.059-6.7,6.848-6.7l8.397-0.003c1.082,0,1.959-0.878,1.959-1.96V1.98C74.046,0.899,73.17,0.022,72.089,0.02z"/>
											</g>
										</svg>
									</a>
																												<a href="https://www.youtube.com/channel/UCIyaAYct6TE1kJvvpCishzA" class="social-media-icon" target="_blank">
											<svg id="icon_social_link_youtube" height="16px" version="1.1" viewBox="0 0 20 16" width="20px"
												xmlns="http://www.w3.org/2000/svg" xmlns:sketch="http://www.bohemiancoding.com/sketch/ns"
												xmlns:xlink="http://www.w3.org/1999/xlink">
												<title />
												<desc />
												<defs />
												<g fill="none" fill-rule="evenodd" id="Page-1" stroke="none" stroke-width="1">
													<g fill="#ffffff" id="Icons-AV" transform="translate(-42.000000, -171.000000)">
														<g id="video-youtube" transform="translate(42.000000, 171.000000)">
															<path
																d="M18,0.4 C17.4,0.2 13.7,0 10,0 C6.3,0 2.6,0.2 2,0.4 C0.4,0.9 0,4.4 0,8 C0,11.6 0.4,15.1 2,15.6 C2.6,15.8 6.3,16 10,16 C13.7,16 17.4,15.8 18,15.6 C19.6,15.1 20,11.6 20,8 C20,4.4 19.6,0.9 18,0.4 L18,0.4 Z M8,12.5 L8,3.5 L14,8 L8,12.5 L8,12.5 Z"
																id="Shape" />
														</g>
													</g>
												</g>
											</svg>
										</a>
																												<br>
										<a href="https://doxee.medium.com/" class="social-media-icon" target="_blank">
										<svg version="1.1" id="icon_social_link_youtube" xmlns:sketch="http://www.bohemiancoding.com/sketch/ns"
											xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 16"
											style="enable-background:new 0 0 20 16;" xml:space="preserve">
										<style type="text/css">
											.st0{fill:#FFFFFF;}
										</style>
										<desc></desc>
										<g id="medium">
											<path class="st0" d="M18.8,12.7c-0.6,0-1-2.1-1-4.8c0-2.7,0.5-4.8,1-4.8c0.6,0,1,2.1,1,4.8C19.8,10.6,19.4,12.7,18.8,12.7z"/>
											<path class="st0" d="M14.6,13.2c-1.6,0-2.9-2.3-2.9-5.3c0-3,1.3-5.3,2.9-5.3c1.6,0,2.9,2.4,2.9,5.3C17.5,10.9,16.2,13.2,14.6,13.2z
												"/>
											<path class="st0" d="M5.7,13.5c-3,0-5.6-2.4-5.6-5.6c0-3.1,2.5-5.6,5.6-5.6c3.1,0,5.6,2.5,5.6,5.6C11.3,11,8.8,13.5,5.7,13.5z"/>
										</g>
										</svg>
									</a>
																		<a rel="alternate" type="application/rss+xml" title="RSS Blog" href="https://www.doxee.com/feed" class="social-media-icon rss" target="_blank">
										<svg width="17px" height="17px" viewBox="0 0 17 17" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
											<g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
												<path d="M6.99836446,14.5645777 C6.99250382,14.8188581 6.78678628,14.9530131 6.50419105,14.8904803 C6.18116686,14.8190219 5.85829938,14.746772 5.53677953,14.6703459 C5.19639284,14.5894162 5.01411782,14.3789443 5.01330297,14.0738406 C5.01267616,13.8419148 5.01709514,13.6099072 5.01085843,13.3781179 C5.00979286,13.3380215 4.97672887,13.2739328 4.94140838,13.2630694 C4.63841063,13.1701571 4.33146401,13.0869346 4.02282501,13 C4.01289015,13.0231735 4.00333136,13.0351014 4.00333136,13.0469747 C4.00239115,13.6336266 3.99518289,14.2203603 4.0054625,14.806821 C4.00972478,15.050702 4.21334253,15.2538588 4.48230474,15.3263544 C4.56679811,15.3491184 4.65345397,15.3657957 4.73932631,15.3845474 C5.65389813,15.5839921 6.56834458,15.7838462 7.48316712,15.982281 C7.80337068,16.0517468 8.00034429,15.9137978 8,15.6240339 C7.99993687,15.5512654 7.99990553,15.4784968 7.99990553,15.4057283 C7.99990553,14.9791072 7.99990553,14.5524587 7.99990553,14.1221528 C7.66873287,14.0285309 7.34755777,13.9377203 6.99952405,13.8393491 C6.99952405,14.0924285 7.00378632,14.328585 6.99836446,14.5645777 M13,8.98102864 C13.0084363,9.97424894 13.0924555,10.9535798 13.345138,11.9122322 C13.5134889,12.5508355 13.7257085,13.1734317 14.1253387,13.7120995 C14.4112977,14.0975784 14.5888035,14.0947445 14.8802617,13.7109161 C15.1501293,13.3555205 15.3254792,12.9511693 15.4700834,12.5340498 C15.7934746,11.6012144 15.9374227,10.6360532 15.9832286,9.65298532 C16.0449386,8.32834902 15.9434219,7.02140152 15.5604455,5.74593886 C15.4005309,5.21334382 15.1985286,4.69607078 14.8476102,4.25360146 C14.5782113,3.91393276 14.425202,3.91654871 14.1538971,4.25497172 C13.8640949,4.61644 13.6847144,5.03614433 13.5342359,5.46768271 C13.1369179,6.60696024 13.0139667,7.7886224 13,8.98102864 M1,9.29587614 L1,8.73414705 C1.00840625,8.71529792 1.02109375,8.69719776 1.0245625,8.67747483 C1.19771875,7.69073527 1.77821875,7.06300301 2.722625,6.75729756 C5.22678125,5.94662887 7.731375,5.13717725 10.2355625,4.32650856 C11.51475,3.91238939 12.79575,3.50357544 14.0710313,3.07775359 C14.4684063,2.9450919 14.8253125,2.97801547 15.1684063,3.20876129 C15.550875,3.46600201 15.8088438,3.83006487 16.019375,4.22814355 C16.5800625,5.28834479 16.809875,6.43942131 16.9344688,7.61792894 C16.9573125,7.83385136 16.9782187,8.04999223 17,8.26603948 L17,9.73277654 C16.9897188,9.79881092 16.9738125,9.86456443 16.9699687,9.93097329 C16.92075,10.7786849 16.7930625,11.6137888 16.5577813,12.4303244 C16.35975,13.117444 16.0990938,13.7768515 15.653875,14.3486293 C15.6410937,14.3650443 15.6285938,14.3816777 15.615375,14.3977494 C15.12375,14.9966462 14.6737187,15.1253446 13.9400937,14.887702 C10.1808125,13.6699669 6.42078125,12.45451 2.66146875,11.2368374 C1.89215625,10.9876793 1.3721875,10.479689 1.10984375,9.71461397 C1.06315625,9.57848828 1.036125,9.43565306 1,9.29587614" id="Fill-1" fill="#FFFFFF" transform="translate(9.000000, 9.500000) scale(-1, 1) rotate(-30.000000) translate(-9.000000, -9.500000) "></path>
											</g>
										</svg>
									</a>
									<a rel="alternate" type="application/rss+xml" title="RSS News" href="https://www.doxee.com/news/feed" class="social-media-icon rss" target="_blank">
										<svg width="9px" height="17px" viewBox="0 0 9 17" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
											<g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
												<path d="M4.23531813,12.6499039 C4.49372397,12.2624808 4.62864862,11.8633441 4.64356898,11.4372361 C4.66875132,10.7180881 4.66824497,9.99796113 4.67091173,9.27823925 C4.67138432,9.14982961 4.69504761,9.08326183 4.83361796,9.03914211 C5.14600041,8.93972928 5.43360561,8.78444948 5.67017101,8.54997698 C6.08122365,8.14263755 6.09833819,7.62751368 5.71209656,7.19607213 C5.45038258,6.90377478 5.11227769,6.72506798 4.7522986,6.58926567 C4.63796541,6.54612489 4.60285867,6.49295844 4.60312872,6.37329172 C4.60728077,4.72496286 4.60633559,3.07666776 4.60589675,1.42833891 C4.605863,1.2378511 4.57889157,1.04446023 4.60316248,0.857415583 C4.67064168,0.337059464 4.96732737,0.0572182554 5.49051903,0.00762998814 C5.63418661,-0.00597387279 5.7849768,-0.00222690365 5.92614639,0.0256897042 C6.46199673,0.131583778 6.72455463,0.610723237 6.50334842,1.11062293 C6.41460264,1.31123768 6.26894343,1.49362394 6.12200148,1.66031343 C5.63644829,2.21115165 5.62176422,2.40781689 6.03568616,3.02117211 C6.46932189,3.66372668 6.92861254,4.29200227 7.31772347,4.96081938 C7.91305273,5.98407952 8.30955633,7.09044811 8.43661571,8.27354517 C8.56937994,9.50940362 8.34847755,10.6659006 7.50115617,11.6286354 C7.30125031,11.8557489 7.02785659,12.019029 6.78379725,12.2058711 C6.69974361,12.270211 6.59682011,12.3097061 6.51165251,12.3728982 C6.15062697,12.6408909 6.21297519,13.0620029 6.41335365,13.3478191 C6.43661186,13.3810017 6.49730601,13.3913312 6.5428435,13.4049013 C6.83233906,13.4913178 7.13094887,13.5543749 7.41021622,13.6660076 C7.76486179,13.8077511 7.94366985,14.0694651 7.9319226,14.4805177 C7.90984586,15.250638 7.92547511,16.0218048 7.9254076,16.7925327 C7.9254076,16.8586279 7.9254076,16.9247568 7.9254076,17 L0.56045283,17 C0.55680713,16.9422427 0.550427156,16.888131 0.550393399,16.8340194 C0.54971827,16.0239314 0.556300783,15.2137422 0.546578917,14.4037892 C0.542899461,14.097888 0.664422784,13.8621328 0.927925857,13.7455379 C1.24797103,13.6039295 1.59340108,13.5202471 1.92529478,13.4042936 C1.99155875,13.3811367 2.06926616,13.3389749 2.10285386,13.2824665 C2.33965555,12.8840726 2.24182928,12.4980335 1.83074288,12.2848275 C0.728560094,11.7130603 0.242331774,10.7382407 0.0579538878,9.57664652 C-0.12382475,8.43169428 0.14555195,7.34325038 0.538679901,6.27796342 C0.905545312,5.28386888 1.4473368,4.38679046 2.06926616,3.53427059 C2.25134861,3.28460767 2.4347138,3.03453968 2.59630606,2.77167798 C2.80593379,2.43070379 2.77767962,2.16804463 2.5240672,1.85856523 C2.40645962,1.71510019 2.2646149,1.58888472 2.16361552,1.43519147 C2.06079328,1.27866268 1.95476418,1.105762 1.92002877,0.926481339 C1.82473423,0.434851983 2.12550445,0.0565431258 2.63975065,0.00975664629 C2.83162247,-0.0076954532 3.03611922,0.00985791573 3.22265752,0.0583659756 C3.67482556,0.175973547 3.92259811,0.582874142 3.89093453,1.10039472 C3.87992992,1.27970913 3.87054562,1.45952989 3.87037684,1.63911436 C3.86879028,3.21429293 3.8678451,4.78947149 3.87246974,6.36465006 C3.87284106,6.49150691 3.82885637,6.53741572 3.71725745,6.59503803 C3.4199979,6.74846122 3.10640021,6.89509937 2.85683856,7.11090453 C2.33557102,7.56168855 2.35309063,8.18358416 2.88964986,8.61759121 C3.11217257,8.79758075 3.38671401,8.91896905 3.64991327,9.04025608 C3.7662381,9.09386136 3.80485551,9.14250445 3.80522683,9.2685849 C3.80738725,10.0108224 3.80607075,10.7535324 3.83415614,11.4950272 C3.84958285,11.9022316 3.98933467,12.2826334 4.23531813,12.6499039" id="Fill-1" fill="#FFFFFF" transform="translate(4.236181, 8.500000) rotate(-360.000000) translate(-4.236181, -8.500000) "></path>
											</g>
										</svg>
									</a>
								</div>
							</div>
						</div>
					</div>
				</div>
			</div>
			<div class="wpb_column vc_column_container vc_col-xs-12 vc_col-sm-4 vc_col-md-4 vc_col-lg-1/5">
				<div class="vc_column-inner ">
					<div class="wpb_wrapper">
						<div class="wpb_text_column wpb_content_element ">
							<div class="wpb_wrapper">
								<h4>PRODUCTS</h4>
								<nav class="footer-nav">
									<div class="menu-footer-2-container"><ul id="menu-footer-2" class="nav-menu"><li id="menu-item-2524" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-2524"><a href="https://www.doxee.com/?post_type=product&#038;p=391">document experience: Customer Communications Management</a></li>
<li id="menu-item-2525" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-2525"><a href="https://www.doxee.com/products/interactive-experience/">interactive experience: Customer Experience Management</a></li>
<li id="menu-item-2526" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-2526"><a href="https://www.doxee.com/products/paperless-experience/">paperless experience: Dematerialization and Digital Transformation of Documents</a></li>
</ul></div>								</nav>
							</div>
						</div>
					</div>
				</div>
			</div>
			<div class="wpb_column vc_column_container vc_col-xs-12 vc_col-sm-4 vc_col-md-4 vc_col-lg-1/5">
				<div class="vc_column-inner ">
					<div class="wpb_wrapper">
						<div class="wpb_text_column wpb_content_element ">
							<div class="wpb_wrapper">
								<h4>RESOURCES</h4>
								<nav class="footer-nav">
									<div class="menu-footer-3-container"><ul id="menu-footer-3" class="nav-menu"><li id="menu-item-485" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-485"><a href="https://www.doxee.com/blog/">Blog</a></li>
<li id="menu-item-9970" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-9970"><a href="https://www.doxee.com/resources/webinar/">Webinar</a></li>
<li id="menu-item-486" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-486"><a href="https://www.doxee.com/resources/case-study/">Case Study</a></li>
<li id="menu-item-487" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-487"><a href="https://www.doxee.com/resources/ebook/">Ebook</a></li>
<li id="menu-item-6685" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6685"><a href="https://www.doxee.com/resources/infographic/">Infographic</a></li>
<li id="menu-item-6686" class="menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6686"><a href="https://www.doxee.com/resources/whitepaper/">Whitepaper</a></li>
<li id="menu-item-6932" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6932"><a href="https://www.doxee.com/press-kit/">Press Kit</a></li>
</ul></div>								</nav>
							</div>
						</div>
					</div>
				</div>
			</div>
			<div class="wpb_column vc_column_container vc_col-xs-12 vc_col-sm-12 vc_col-md-12 vc_col-lg-2/5">
				<div class="vc_column-inner ">
					<div class="wpb_wrapper">
						<div class="wpb_text_column wpb_content_element ">
							<div class="wpb_wrapper">
								<h4>LATEST TWEETS</h4>
								
<!-- Custom Twitter Feeds by Smash Balloon -->
<div id="ctf"  class="ctf ctf-type-usertimeline  ctf-styles ctf-feed- ctf-list ctf-regular-style ctf-autoscroll"  data-ctfshortcode="{&quot;is_legacy&quot;:true}"  data-ctfdisablelinks="false" data-ctflinktextcolor="#" data-ctfscrolloffset="200" data-ctfmaxmedia="4" data-ctfimagecols="auto" data-header-size="small" data-feedid="ctf__DoxeeInc1" data-postid="10832"  data-ctfintents="1" data-ctfneeded="-109">
	
    
    <div class="ctf-tweet-items">
    
<div class="ctf-item ctf-author-doxeeinc ctf-new ctf-with-logo ctf-tc-checked" id="ctf_1780857399932248191">

    
<div class="ctf-author-box">
    <div class="ctf-author-box-link">
                                    <a href="https://twitter.com/doxeeinc" class="ctf-author-avatar" target="_blank" rel="nofollow noopener noreferrer" >
                    <img src="https://www.doxee.com/wp-content/plugins/custom-twitter-feeds-pro/img/placeholder.png" alt="DoxeeInc avatar" data-avatar="https://pbs.twimg.com/profile_images/1196359847022940160/aENg4eQe_normal.jpg" width="48" height="48">;
                </a>
            
                            <a href="https://twitter.com/doxeeinc" target="_blank" rel="nofollow noopener noreferrer" class="ctf-author-name" >Doxee</a>
                                <a href="https://twitter.com/doxeeinc" class="ctf-author-screenname" target="_blank" rel="nofollow noopener noreferrer" >@DoxeeInc</a>
                    
        		                    <span class="ctf-screename-sep" >&middot;</span>
	                    <div class="ctf-tweet-meta" >
              <a href="https://twitter.com/doxeeinc/status/1780857399932248191" class="ctf-tweet-date" target="_blank" rel="nofollow noopener noreferrer" >18 Apr <span class="ctf-screenreader"> 1780857399932248191</span></a>
            </div>
            </div>
            <div class="ctf-corner-logo" >
            <svg class="svg-inline--fa fa-twitter fa-w-16" aria-hidden="true" aria-label="twitter logo" data-fa-processed="" data-prefix="fab" data-icon="twitter" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z"></path></svg>        </div>
    </div>

        <div class="ctf-tweet-content">
        				<p class="ctf-tweet-text">Embracing innovation and new technology adoption are critical for staying competitive in 2024! Let us know in the comments!<br />
<br />
Which goals will you incorporate this year?<br />
#CCM #CXM #Doxee</p>
						
        
	    
        
    </div>
    
    <div class="ctf-tweet-actions" >
            <a href="https://twitter.com/intent/tweet?in_reply_to=1780857399932248191&#038;related=doxeeinc" class="ctf-reply" target="_blank" rel="nofollow noopener noreferrer">
            <svg class="svg-inline--fa fa-w-16" viewBox="0 0 24 24" aria-label="reply" role="img" xmlns="http://www.w3.org/2000/svg"><g><path fill="currentColor" d="M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 6.3-6.302l4.147.01h.002c3.532 0 6.3 2.766 6.302 6.296-.003 1.91-.942 3.844-2.514 5.176z"></path></g></svg>            <span class="ctf-screenreader">Reply on Twitter 1780857399932248191</span>
        </a>

        <a href="https://twitter.com/intent/retweet?tweet_id=1780857399932248191&#038;related=doxeeinc" class="ctf-retweet" target="_blank" rel="nofollow noopener noreferrer">
            <svg class="svg-inline--fa fa-w-16" viewBox="0 0 24 24" aria-hidden="true" aria-label="retweet" role="img"><path fill="currentColor" d="M23.77 15.67c-.292-.293-.767-.293-1.06 0l-2.22 2.22V7.65c0-2.068-1.683-3.75-3.75-3.75h-5.85c-.414 0-.75.336-.75.75s.336.75.75.75h5.85c1.24 0 2.25 1.01 2.25 2.25v10.24l-2.22-2.22c-.293-.293-.768-.293-1.06 0s-.294.768 0 1.06l3.5 3.5c.145.147.337.22.53.22s.383-.072.53-.22l3.5-3.5c.294-.292.294-.767 0-1.06zm-10.66 3.28H7.26c-1.24 0-2.25-1.01-2.25-2.25V6.46l2.22 2.22c.148.147.34.22.532.22s.384-.073.53-.22c.293-.293.293-.768 0-1.06l-3.5-3.5c-.293-.294-.768-.294-1.06 0l-3.5 3.5c-.294.292-.294.767 0 1.06s.767.293 1.06 0l2.22-2.22V16.7c0 2.068 1.683 3.75 3.75 3.75h5.85c.414 0 .75-.336.75-.75s-.337-.75-.75-.75z"></path></svg>            <span class="ctf-screenreader">Retweet on Twitter 1780857399932248191</span>
            <span class="ctf-action-count ctf-retweet-count">0</span>
        </a>

        <a href="https://twitter.com/intent/like?tweet_id=1780857399932248191&#038;related=doxeeinc" class="ctf-like" target="_blank" rel="nofollow noopener noreferrer">
            <svg class="svg-inline--fa fa-w-16" viewBox="0 0 24 24" aria-hidden="true" aria-label="like" role="img" xmlns="http://www.w3.org/2000/svg"><g><path fill="currentColor" d="M12 21.638h-.014C9.403 21.59 1.95 14.856 1.95 8.478c0-3.064 2.525-5.754 5.403-5.754 2.29 0 3.83 1.58 4.646 2.73.814-1.148 2.354-2.73 4.645-2.73 2.88 0 5.404 2.69 5.404 5.755 0 6.376-7.454 13.11-10.037 13.157H12zM7.354 4.225c-2.08 0-3.903 1.988-3.903 4.255 0 5.74 7.034 11.596 8.55 11.658 1.518-.062 8.55-5.917 8.55-11.658 0-2.267-1.823-4.255-3.903-4.255-2.528 0-3.94 2.936-3.952 2.965-.23.562-1.156.562-1.387 0-.014-.03-1.425-2.965-3.954-2.965z"></path></g></svg>            <span class="ctf-screenreader">Like on Twitter 1780857399932248191</span>
            <span class="ctf-action-count ctf-favorite-count">0</span>
        </a>

                    <a href="https://twitter.com/doxeeinc/status/1780857399932248191" class="ctf-twitterlink" target="_blank" rel="nofollow noopener noreferrer" >
                <span >Twitter</span>
                <span class="ctf-screenreader">1780857399932248191</span>
            </a>
            
    </div>
</div>    </div>

    
<span class="ctf-resized-image-data" data-feedid="ctf__DoxeeInc1" data-resized="[]"></span>
</div>
							</div>
						</div>
					</div>
				</div>
			</div>
		</div>
	</div>
</footer>
<div class="footer-bottom">
	<div class="frame">
		<div>
			
			<span>© 2024 Doxee S.p.A. C.F. - P.IVA: IT02714390362. All Rights Reserved.</span>
			<nav class="footer-nav">
				<div class="menu-footer-bottom-container"><ul id="menu-footer-bottom" class="nav-menu"><li id="menu-item-6653" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6653"><a href="https://www.doxee.com/wp-content/uploads/2020/06/Codice-Etico-v3_EN.pdf">Code of Ethics</a></li>
<li id="menu-item-59" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-59"><a href="https://www.doxee.com/privacy-policy/">Privacy</a></li>
<li id="menu-item-14373" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14373"><a href="https://www.doxee.com/cookie-policy/">Cookie Policy</a></li>
</ul></div>			</nav>
		</div>
		
<div class="wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-list-horizontal">
	<ul><li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-it wpml-ls-first-item wpml-ls-item-legacy-list-horizontal">
				<a href="https://www.doxee.com/it/blog/marketing/i-principali-kpi-per-misurare-le-performance-nel-crm/" class="wpml-ls-link">
                    <span class="wpml-ls-native" lang="it">IT</span></a>
			</li><li class="wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-last-item wpml-ls-item-legacy-list-horizontal">
				<a href="https://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/" class="wpml-ls-link">
                    <span class="wpml-ls-native">EN</span></a>
			</li></ul>
</div>
	</div>
</div>

<style type="text/css" data-ctf-style="">.ctf-feed-.ctf-regular-style .ctf-item, .ctf-feed- .ctf-header{border-bottom:1px solid #ddd!important;}.ctf-feed-{width:100%!important;}</style><script type="text/javascript" src="https://www.doxee.com/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script>



















<script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js" id="jquery-modal-js-js"></script>
<script type="text/javascript" id="ctf_scripts-js-extra">
/* <![CDATA[ */
var ctfOptions = {"ajax_url":"https:\/\/www.doxee.com\/wp-admin\/admin-ajax.php","nonce":"13c1640a6b","font_method":"svg","placeholder":"https:\/\/www.doxee.com\/wp-content\/plugins\/custom-twitter-feeds-pro\/img\/placeholder.png","resized_url":"https:\/\/www.doxee.com\/wp-content\/uploads\/sb-twitter-feed-images\/"};
/* ]]> */
</script>


<!-- LinkedIn tracking code -->
<script type="text/javascript">
	_linkedin_partner_id = "6254921";
	window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
	window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>
<script type="text/javascript">
	(function(l) {
	if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
	window.lintrk.q=[]}
	var s = document.getElementsByTagName("script")[0];
	var b = document.createElement("script");
	b.type = "text/javascript";b.async = true;
	b.src = 'https://snap.licdn.com/li.lms-analytics/insight.min.js';
	s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
	<img height="1" width="1" style="display:none;" alt="" src=https://px.ads.linkedin.com/collect/?pid=6254921&fmt=gif />
</noscript>
<script>
	window.lintrk('track', { conversion_id: 16156465 });
</script>
<!-- End LinkedIn tracking code -->
<script defer src="https://www.doxee.com/wp-content/cache/autoptimize/js/autoptimize_fc89f39b84912a7e208f98eaf51e3fdd.js"></script></body>
</html>
Source code for http://www.doxee.com/blog/marketing/key-kpis-for-measuring-customer-relationship-management/

Recently viewed pages:
